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HEMA in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy babyspullen en verzorging, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#14

of 55 stores measured

4/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

See the full ranking for Babyspullen en verzorging

What AI says about HEMA

In the 5 answers that name HEMA, AI mentions: low prices (2x), premium (2x), quality (1x).

“HEMA (hema.com/nl-be): Onmisbaar voor babykleding van biokatoen (de meegroeicompers zijn legendarisch), hydrofieldoeken en verzorging.”

Gemini, asked: waar kan ik online babyspullen kopen in België?

“HEMA (hema.com/nl-be): Verkoopt fijne, betaalbare basisbadjes en handige badzitjes.”

Gemini, asked: waar koop ik online een babybadkuip in België?

“HEMA (hema.com/nl-be): Iets duurder dan Zeeman, maar zeer betaalbaar en de meegroeibodysuits en slaapzakken gaan enorm lang mee.”

Gemini, asked: welke Belgische webshop is het goedkoopst voor babyspullen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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