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Cosmetica en verzorging

Cosmetics and personal care

35 buying questions · Belgium · 2 assistants

MEASURED ON 04-11-2026 · 111 STORES · ChatGPT, Gemini

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#Store Since last Named Recommended
1 newpharma.be
newpharma.be
= 23 / 35 +23 14
2 Medi-Market
medimarket.be
= 18 / 35 +18 10
3 Parfuma
parfuma.be
▲1 5 / 35 +5 2
4 Pro-Duo België
produo.be
▲10 2 / 35 +2 2
5 YesStyle
yesstyle.com
▲4 2 / 35 +2 2
6 Fin du Jour
findujour.com
▼3 5 / 35 +5 1
7 Kazidomi.be
kazidomi.be
= 4 / 35 +4 1
8 Ray
ray.be
= 3 / 35 +3 1
9 Blos Shop
blos-shop.com
▲6 2 / 35 +2 1
10 Centpurcent.com
centpurcent.com
▼5 2 / 35 +2 1
11 Druantia
druantia.be
▲5 2 / 35 +2 1
12 Senteurs d'Ailleurs
senteursdailleurs.com
▼1 2 / 35 +2 1
13 Barberstore.be
barberstore.be
▲7 1 / 35 +1 1
14 April België
april.be
▲6 3 / 35 +3 0
15 Care to Beauty
caretobeauty.com
new 2 / 35 +2 0
16 Clothilde.be
clothilde.be
▼10 2 / 35 +2 0
17 Cult Beauty
cultbeauty.com
▼5 2 / 35 +2 0
18 Aesthetic Solutions
aesthetic-solutions.be
new 1 / 35 +1 0
19 Beauty Ambitions
beautyambitions.eu
new 1 / 35 +1 0
20 Districos
districos.com
new 1 / 35 +1 0
21 Haarboetiek.be
haarboetiek.be
▼11 1 / 35 +1 0
22 Kroonen
kroonen.be
new 1 / 35 +1 0
23 Planet Parfum
planetparfum.com
▼10 1 / 35 +1 0
24 Skin Affair
skinaffair.be
new 1 / 35 +1 0

Biggest risers since last month: Pro-Duo België ▲10, Barberstore.be ▲7, Blos Shop ▲6

In the top 10? Share it: LinkedIn · download the image

Category median: named in 0 of 35 questions (the middle store of all 111 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 87 stores were named in none of these questions.

This ranking covers the 111 stores we measure in this category. That is not every store in the market.

Get this ranking as a report

The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%14%14%28%28%42%42%56%56%70%70%Named in % of buying questionsRecommended in %Known, not recommendednewpharma.benewpharma.beMedi-MarketMedi-MarketParfumaParfumaFin du JourFin du JourKazidomi.beKazidomi.bePro-Duo BelgiëPro-Duo BelgiëYesStyleRayBlos ShopCentpurcent.comDruantiaSenteurs d'AilleursApril BelgiëBarberstore.beCare to BeautyClothilde.beCult BeautyAesthetic SolutionsBeauty AmbitionsDistricosHaarboetiek.beKroonenPlanet ParfumSkin Affair

Download this map as an image

Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol
Marketplace
21 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
10 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Zalando
Marketplace
8 of 70 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Google Shopping
Comparison or test site
5 of 70 Make sure your products are listed there with full and correct data.
Trustpilot
Review site
3 of 70 Collect reviews there: AI quotes them as proof that a store can be trusted.
Temu
Platform
2 of 70 AI sends shoppers there. Check whether you can be listed.
AliExpress
Platform
1 of 70 AI sends shoppers there. Check whether you can be listed.
Amazon.de
Platform
1 of 70 AI sends shoppers there. Check whether you can be listed.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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