How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › Belgium › Elektronica algemeen
Electronics
35 buying questions, Belgium, 2 assistants
Measured on 07-11-2026, 108 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
Vanden Borre
vandenborre.be |
new | 33 / 35 | 21 |
| =2 |
Art & Craft
artcraft.be |
new | 12 / 35 | 5 |
| =2 |
Lab9
lab9.be |
▲5 | 4 / 35 | 2 |
| =2 |
Exellent.be
exellent.be |
new | 3 / 35 | 2 |
| =5 |
Codima.be
codima.be |
▲6 | 2 / 35 | 2 |
| =5 |
Switch
switch.be |
▲5 | 2 / 35 | 2 |
| =5 |
TME
tme.eu |
new | 2 / 35 | 2 |
| =8 |
Fnac
fnac.be |
▼7 | 12 / 35 | 1 |
| =8 |
Tones
tones.be |
new | 5 / 35 | 1 |
| =8 |
Dreamland
dreamland.be |
new | 3 / 35 | 1 |
| =11 |
Digi-Key
digikey.be |
new | 2 / 35 | 1 |
| =11 |
Gotron
gotron.be |
new | 2 / 35 | 1 |
| =11 |
Grobet
grobet.be |
new | 2 / 35 | 1 |
| =11 |
Automation24
automation24.be |
new | 1 / 35 | 1 |
| =11 |
Cebeo
cebeo.be |
new | 1 / 35 | 1 |
| =11 |
Elektro Loeters
elektroloeters.be |
new | 1 / 35 | 1 |
| =11 |
Foto Robert
fotorobert.be |
new | 1 / 35 | 1 |
| =11 |
IKEA
ikea.be |
new | 1 / 35 | 1 |
| =11 |
Eldi
eldi.be |
new | 2 / 35 | 0 |
| =11 |
Game Mania
game-mania.be |
▼13 | 2 / 35 | 0 |
| =11 |
Microforce.be
microforce.be |
▼19 | 2 / 35 | 0 |
| =11 |
SHS Computer
shscomputer.be |
▼13 | 2 / 35 | 0 |
| =11 |
asadventure.com
asadventure.com |
new | 1 / 35 | 0 |
| =11 |
Bechtle
bechtle.be |
▼13 | 1 / 35 | 0 |
| =11 |
Electro Depot België
electro-depot.be |
▼19 | 1 / 35 | 0 |
| =11 |
Krefel
krefel.be |
▼15 | 1 / 35 | 0 |
| =11 |
ToyChamp
toychamp.be |
new | 1 / 35 | 0 |
| =11 |
Van Havere
vanhavere.be |
new | 1 / 35 | 0 |
Each question goes to ChatGPT and Gemini once. Answers vary between runs, so stores only a few answers apart share a place (=).
Biggest risers since last month: Codima.be ▲6, Lab9 ▲5, Switch ▲5
In the top 10? Share it: LinkedIn, download the image
Category median: named in 0 of 35 questions (the middle store of all 108 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 80 stores were named in none of these questions.
This ranking covers the 108 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
47 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
33 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Tweakers
Comparison or test site
24 of 70
Make sure your products are listed there with full and correct data.
Google Shopping
Comparison or test site
10 of 70
Make sure your products are listed there with full and correct data.
Back Market
Platform
9 of 70
AI sends shoppers there. Check whether you can be listed.
Tweakers Pricewatch
Platform
9 of 70
AI sends shoppers there. Check whether you can be listed.
Kieskeurig
Comparison or test site
5 of 70
Make sure your products are listed there with full and correct data.
Amazon België
Platform
3 of 70
AI sends shoppers there. Check whether you can be listed.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Coolblue België, Vanden Borre, Alternate België
AI named: Coolblue België, MediaMarkt België, Fnac België
AI named: Coolblue, Vanden Borre, Krëfel
AI named: Coolblue.be, Vanden Borre, MediaMarkt België
AI named: Coolblue.be, Vandenborre.be, MediaMarkt.be
AI named: Coolblue.be, MediaMarkt.be, Vanden Borre
AI named: TVHIFI.be, Art & Craft, Audio Video Center
AI named: Coolblue België, MediaMarkt België, Vanden Borre
AI named: MediaMarkt België, Coolblue.be, Fnac.be
AI named: Coolblue.be, Vandenborre.be, MediaMarkt.be
AI named: Vanden Borre, Coolblue België, Krëfel
AI named: RS Components België, Farnell / element14 België, Mouser Electronics België
AI named: Coolblue België, MediaMarkt België, Vanden Borre
AI named: Coolblue, Vanden Borre, MediaMarkt
AI named: Alternate België, Coolblue België, MediaMarkt België
AI named: Coolblue, MediaMarkt België, Fnac België
AI named: Coolblue, Vanden Borre, MediaMarkt België
AI named: Coolblue.be, Vanden Borre, Krëfel
AI named: MediaMarkt België, Vanden Borre, Krëfel
AI named: Coolblue België, Vanden Borre, Krefel
AI named: Coolblue, MediaMarkt, Vanden Borre
AI named: Gomibo.be, Amazon.com.be, MediaMarkt België
AI named: Coolblue, Vanden Borre, MediaMarkt België
AI named: DreamLand, Alternate België, Fnac België
AI named: Coolblue, MediaMarkt, Vanden Borre
AI named: Coolblue België, Vanden Borre, Krëfel
AI named: Coolblue.be, Vanden Borre, MediaMarkt België
AI named: Coolblue, Vanden Borre, MediaMarkt België
AI named: Vanden Borre, Goed Thuiszorgwinkel, Thuiszorgwebshop.be
AI named: Kamera Express België, Coolblue België, Foto Robert
AI named: Coolblue, MediaMarkt België, Vanden Borre
AI named: Vanden Borre, MediaMarkt België, Fnac België
AI named: Art & Craft, Codima, Tones
AI named: Coolblue.be, Vanden Borre, Krëfel
AI named: Coolblue, MediaMarkt, Codima
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
Free check