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Planet Parfum in the Krillo Index

When shoppers in Belgium ask ChatGPT and Gemini where to buy parfum, is Planet Parfum named? This is the answer from our latest monthly measurement, October 2026.

of 20 stores measured

12/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Planet Parfum

#1	Parfuma	27/35
#2	douglas.be	24/35
#3	Planet Parfum	12/35
#4	April België	7/35
#5	Smell Stories	4/35

See the full ranking for Parfum

What AI says about Planet Parfum

In the 13 answers that name Planet Parfum, AI mentions: trusted (3x), low prices (1x), specialist (1x).

“Planet Parfum, [planetparfum.com](https://www.planetparfum.com) Belgische parfumerieketen met bekende luxemerken.”

ChatGPT, asked: waar kan ik online parfum kopen in België?

“Planet Parfum / Di, handig wanneer je aanbiedingen zoekt of eventueel in een fysieke winkel wilt afhalen, maar het assortiment is meestal wat beperkter.”

ChatGPT, asked: bij welke Belgische webshop kan ik het beste parfum bestellen?

“April Beauty (april-beauty.be): Dit is de nieuwe naam van het voormalige Planet Parfum, een oer-Belgische keten.”

Gemini, asked: welke Belgische webshop is betrouwbaar voor het kopen van parfum?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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