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BabyPlanet in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy babyspullen en verzorging, is BabyPlanet named? This is the answer from our latest monthly measurement, October 2026.

#18

of 70 stores measured

3/30

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around BabyPlanet

#16	MoedermelkNetwerk.nl	1/30
#17	Van Asten Babysuperstore	7/30
#18	BabyPlanet	3/30
#19	babywinkel.nl	1/30
#20	Dirk	1/30

See the full ranking for Babyspullen en verzorging

What AI says about BabyPlanet

“BabyPlanet (babyplanet.nl): Fijne service en een zorgvuldig geselecteerd aanbod.”

Gemini, asked: waar kan ik online een goede borstpomp kopen in Nederland?

“BabyPlanet, babyplanet.nl BabyPlanet lijkt soms een grote keten, maar het is eigenlijk een samenwerking tussen een aantal zelfstandige familiebedrijven (voornamelijk in Noord-Nederland).”

Gemini, asked: welke kleinere Nederlandse webshop verkoopt kinderwagens naast de grote warenhuizen?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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