How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Babyspullen en verzorging
Baby products
30 buying questions, the Netherlands, 2 assistants
Measured on 04-11-2026, 70 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
Baby-Dump
baby-dump.nl |
new | 15 / 30+15 | 6 |
| 2 |
Zeeman
zeeman.nl |
new | 4 / 30+4 | 4 |
| 3 |
Babyloop.nl
babyloop.nl |
new | 4 / 30+4 | 2 |
| 4 |
Tiny Library
tinylibrary.nl |
new | 2 / 30+2 | 2 |
| 5 |
Babyentiener
babyentiener.nl |
new | 2 / 30+2 | 1 |
| 6 |
Babyplus
babyplus.nl |
▼5 | 1 / 30+1 | 1 |
| 7 |
De Boezem
deboezem.nl |
new | 1 / 30+1 | 1 |
| 8 |
Kleine Spruit
kleinespruit.nl |
new | 1 / 30+1 | 1 |
| 9 |
Van Asten Babysuperstore
vanastenbabysuperstore.nl |
new | 7 / 30+7 | 0 |
| 10 |
BabyPlanet
babyplanet.nl |
new | 3 / 30+3 | 0 |
| 11 |
Babywinkel.nl
babywinkel.nl |
▼8 | 1 / 30+1 | 0 |
| 12 |
Dirk
dirk.nl |
new | 1 / 30+1 | 0 |
| 13 |
Kaatje Katoen
kaatjekatoen.nl |
new | 1 / 30+1 | 0 |
| 14 |
KidsDeco.nl
kidsdeco.nl |
▼11 | 1 / 30+1 | 0 |
| 15 |
MamaLoes
mamaloes.nl |
▼13 | 1 / 30+1 | 0 |
| 16 |
Pinkorblue.nl
pinkorblue.nl |
new | 1 / 30+1 | 0 |
| 17 |
Prematuur.nl
prematuur.nl |
new | 1 / 30+1 | 0 |
In the top 10? Share it: LinkedIn, download the image
Category median: named in 0 of 30 questions (the middle store of all 70 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 53 stores were named in none of these questions.
This ranking covers the 70 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
45 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
24 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
10 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Marktplaats
Marketplace
9 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Consumentenbond
Comparison or test site
7 of 60
Make sure your products are listed there with full and correct data.
Luieraanbiedingen.net
Platform
4 of 60
AI sends shoppers there. Check whether you can be listed.
Zalando
Marketplace
3 of 60
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Community
2 of 60
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Babypark, Prénatal, Baby-Dump
AI named: Prénatal, Babypark, Baby-Dump
AI named: Prénatal, Babypark, Baby-Dump
AI named: Zeeman, Wibra, HEMA
AI named: Babypark.nl, Prénatal.nl, Babydump.nl
AI named: Medela Nederland, Philips Avent, Prénatal
AI named: Etos, Kruidvat, DA
AI named: Prenatal, Babypark, Babydump
AI named: Coolblue.nl, Babypark.nl, Prenatal.nl
AI named: Prénatal, Babypark, Baby-Dump
AI named: IKEA, Prénatal, Babypark
AI named: Prenatal, Babypark, Ikenik
AI named: Babypark, Prénatal, Baby-Dump
AI named: Makro Zakelijk, Sligro, HANOS
AI named: DeOnlineDrogist.nl, Plein.nl, Kruidvat
AI named: Kruidvat, Amazon, Plein
AI named: DeOnlineDrogist.nl, Kruidvat, Etos
AI named: Kleine Maatjes, Neomaatje, Prematuur.nl
AI named: Babypark, Prénatal, Baby-Dump
AI named: Wehkamp, Prénatal, HEMA
AI named: Babypark, Baby-Dump, Prénatal
AI named: Babypark, Prénatal, Baby-Dump
AI named: BabyLoop, Tiny Library, Otis en de Wolf
AI named: Wehkamp, Prénatal, Babypark
AI named: Kruidvat.nl, Etos.nl, DeOnlineDrogist.nl
AI named: Kruidvat, Plein, De Online Drogist
AI named: Kleine Spruit, Green Jump, Ziloen
AI named: Prénatal, Kleertjes.com, HEMA
AI named: Lobbes.nl, Ilovespeelgoed.nl, Babypark.nl
AI named: Kruidvat, Babydrogist.nl, Luier.nl
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
Free check