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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy babyspullen en verzorging, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#4

of 95 stores measured

9/30

buying questions where AI names it; the category median is 0

5

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

See the full ranking for Babyspullen en verzorging

What AI says about HEMA

In the 14 answers that name HEMA, AI mentions: low prices (5x), premium (2x), service and advice (1x), trusted (1x), quality (1x).

“HEMA, betaalbare basics zoals rompers, pyjama’s en broekjes.”

ChatGPT, asked: welke webshop in Nederland verkoopt babykleding?

“HEMA (hema.nl): Misschien wel de populairste winkel voor babykleding in Nederland.”

Gemini, asked: welke webshop in Nederland verkoopt babykleding?

“Lidl.nl / HEMA.nl, soms kleinere babybedjes of reisbedjes, afhankelijk van het aanbod.”

ChatGPT, asked: waar koop ik een veilig babybedje online in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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