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Beter Bed in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy beddengoed en woontextiel, is Beter Bed named? This is the answer from our latest monthly measurement, October 2026.

of 31 stores measured

11/30

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Beter Bed

#1	Smulderstextiel.nl	25/30
#2	Dekbed-Discounter.nl	14/30
#3	Beter Bed	11/30
#4	Linnenatwork	5/30
#5	Droomtextiel	2/30

See the full ranking for Beddengoed en woontextiel

What AI says about Beter Bed

In the 16 answers that name Beter Bed, AI mentions: trusted (4x), wide range (3x), low prices (2x), premium (2x), sustainable (2x).

“…bol.com - Beter Bed, gespecialiseerd in slapen, met advies over warmteklasse en materiaal.”

ChatGPT, asked: waar kan ik online dekbedden kopen in Nederland

“[Beter Bed](https://www.beterbed.nl): Bekende beddenketen met een uitgebreide webshop.”

Gemini, asked: waar kan ik online dekbedden kopen in Nederland

“Bij webshops zoals Yumeko en Beter Bed mag je een kussen soms een aantal nachten 'proefslapen'.”

Gemini, asked: bij welke Nederlandse webshop kan ik terecht voor kussens en beddengoed

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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