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Beddengoed en woontextiel

Bedding and home textiles

30 buying questions, the Netherlands, 2 assistants

Measured on 04-11-2026, 32 stores, ChatGPT, Gemini

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Market

the Netherlands the United StatesBelgium
# Store Since last Named Recommended
1 Smulderstextiel.nl

smulderstextiel.nl

 = 25 / 30+25 16
2 Dekbed-Discounter.nl

dekbed-discounter.nl

 = 14 / 30+14 3
3 Beter Bed

beter-bed.nl

 new 11 / 30+11 3
4 Linnenatwork

linnenatwork.nl

 new 5 / 30+5 2
5 Droomtextiel

droomtextiel.nl

 new 2 / 30+2 2
6 Textielhuis Online

textielhuisonline.nl

 new 3 / 30+3 1
7 Bedshop.nl

bedshop.nl

 new 2 / 30+2 1
8 Donsdeken.nl

donsdeken.nl

 new 1 / 30+1 1
9 Swiss Sense

swisssense.nl

 ▼3 6 / 30+6 0
10 Beddenreus

beddenreus.nl

 ▼2 3 / 30+3 0
11 Bedsupply

bedsupply.eu

 ▼4 2 / 30+2 0
12 Donskussen.nl

donskussen.nl

 new 2 / 30+2 0
13 Gordijnshop.nl

gordijnshop.nl

 new 1 / 30+1 0
14 Linnenshop.nl

linnenshop.nl

 ▼4 1 / 30+1 0

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Category median: named in 0 of 30 questions (the middle store of all 32 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 18 stores were named in none of these questions.

This ranking covers the 32 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%18%18%36%36%54%54%72%72%90%90%Named in % of buying questionsRecommended in %Known, not recommendedSmulderstextiel.nlSmulderstextiel.nlDekbed-Discounter.nlDekbed-Discounter.nlBeter BedBeter BedLinnenatworkLinnenatworkSwiss SenseSwiss SenseDroomtextielDroomtextielTextielhuis OnlineBedshop.nlBeddenreusDonsdeken.nlBedsupplyDonskussen.nlGordijnshop.nlLinnenshop.nl

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

33 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

2 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Consumentenbond

Comparison or test site

2 of 60

Make sure your products are listed there with full and correct data.

Zalando

Marketplace

2 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Beslist

Comparison or test site

1 of 60

Make sure your products are listed there with full and correct data.

Etsy

Marketplace

1 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Google Shopping

Comparison or test site

1 of 60

Make sure your products are listed there with full and correct data.

Thuiswinkel Waarborg

Review site

1 of 60

Collect reviews there: AI quotes them as proof that a store can be trusted.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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