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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy beddengoed en woontextiel, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#2

of 46 stores measured

22/30

buying questions where AI names it; the category median is 1

12

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#1Smulderstextiel.nl25/30
#2HEMA22/30
#3JYSK12/30 #4Dekbed-Discounter.nl14/30
See the full ranking for Beddengoed en woontextiel

What AI says about HEMA

In the 36 answers that name HEMA, AI mentions: low prices (11x), trusted (6x), quality (5x), premium (4x), wide range (2x).

“…jysk.nl - HEMA, toegankelijke prijzen, vooral synthetische dekbedden en basisassortiment.”

ChatGPT, asked: waar kan ik online dekbedden kopen in Nederland

“[HEMA](https://www.hema.nl): Al jarenlang favoriet in Nederland.”

Gemini, asked: waar kan ik online dekbedden kopen in Nederland

“Beste budgetoptie: HEMA.nl of IKEA.nl Prima voor eenvoudig katoen en basisbeddengoed, maar doorgaans minder luxe afwerking.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste beddengoed kopen

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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