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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy fietsen en onderdelen, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#3

of 65 stores measured

22/30

buying questions where AI names it; the category median is 0

14

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#1Mantel27/30 #212GO Biking24/30
#3Decathlon22/30
#4FuturumShop16/30 #5Hollandbikeshop9/30
See the full ranking for Fietsen en onderdelen

What AI says about Decathlon

In the 39 answers that name Decathlon, AI mentions: low prices (16x), service and advice (5x), quality (5x), trusted (2x), wide range (1x).

“[Decathlon](https://www.decathlon.nl/), vooral interessant voor een degelijk, betaalbaar model; let op de beschikbare servicepunten in jouw regio.”

ChatGPT, asked: waar kan ik online een goede stadsfiets kopen in Nederland

“[Decathlon](https://www.decathlon.nl): Hun eigen merk stadsfietsen (Elops) biedt fantastische waarde voor je geld.”

Gemini, asked: waar kan ik online een goede stadsfiets kopen in Nederland

“Goedkope stadsfiets of kinderfiets: Decathlon is vaak een veilige keuze.”

ChatGPT, asked: bij welke Nederlandse webshop kan ik het beste een nieuwe fiets bestellen

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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