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Hobby en knutselen

Hobby and crafts

29 buying questions · the Netherlands · 2 assistants

MEASURED ON 02-11-2026 · 164 STORES · ChatGPT, Gemini

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#Store Since last Named Recommended
1 Pipoos
pipoos.com
new 19 / 29 +19 10
2 Pipoos
pipoos.nl
new 19 / 29 +19 10
3 Wolplein.nl
wolplein.nl
▼2 8 / 29 +8 5
4 Gerstaecker
gerstaecker.nl
new 9 / 29 +9 4
5 Foamtastic Crafts
foamtasticcrafts.nl
new 6 / 29 +6 3
6 Hobbyshop.nl
hobbyshop.nl
new 6 / 29 +6 3
7 Hobbii.nl
hobbii.nl
▼5 4 / 29 +4 1
8 Hobbydoos.nl
hobbydoos.nl
▲7 4 / 29 +4 1
9 Breiwebshop.nl
breiwebshop.nl
▼1 3 / 29 +3 1
10 Textielstad
textielstad.nl
▼7 3 / 29 +3 1
11 De Afstap
afstap.nl
▼4 2 / 29 +2 1
12 De Afstap
deafstap.nl
▼3 2 / 29 +2 1
13 Driessen Stoffen
driessenstoffen.nl
▲4 1 / 29 +1 1
14 Handwerk.nl
handwerk.nl
▼9 1 / 29 +1 1
15 Handwerkatelier Sari
handwerkateliersari.nl
new 1 / 29 +1 1
16 Hobbyvision
hobbyvision.nl
new 1 / 29 +1 1
17 Hobbywinkel.nl
hobbywinkel.nl
▲1 1 / 29 +1 1
18 Meervilt!
meervilt.nl
▼12 1 / 29 +1 1
19 Budgetstoffen.nl
budgetstoffen.nl
▼6 2 / 29 +2 0
20 Caro's Atelier
carosatelier.nl
▼16 2 / 29 +2 0
21 De Wolwinkel
dewolwinkel.nl
▼7 2 / 29 +2 0
22 Hobby Gigant
hobbygigant.nl
new 2 / 29 +2 0
23 Iris Borduurt
irisborduurt.nl
new 2 / 29 +2 0
24 Knotten.nl
knotten.nl
new 2 / 29 +2 0
25 Splendith
splendith.nl
new 2 / 29 +2 0
26 Stoffen.net
stoffen.net
new 2 / 29 +2 0
27 Beadies
beadies.nl
new 1 / 29 +1 0
28 Borduurgaren.com
borduurgaren.com
new 1 / 29 +1 0
29 Borduurstoffen.nl
borduurstoffen.nl
new 1 / 29 +1 0
30 Borduurwinkel.nl
borduurwinkel.nl
▼8 1 / 29 +1 0
31 Casa Cenina
casacenina.com
new 1 / 29 +1 0
32 De Stoffenkraam
destoffenkraam.nl
▼16 1 / 29 +1 0
33 De Goedkoopste Hobby
goedkoopstehobby.nl
▼23 1 / 29 +1 0
34 Hobbytime
hobbytime.nl
new 1 / 29 +1 0
35 Knotten
knottenwol.nl
▼16 1 / 29 +1 0
36 Knutselwinkel
knutselwinkel.nl
▼14 1 / 29 +1 0
37 Kralenwinkel Online
kralenwinkelonline.nl
new 1 / 29 +1 0
38 Kunstschilder.nl
kunstschilder.nl
new 1 / 29 +1 0
39 September18
september18.nl
new 1 / 29 +1 0
40 De Viltwinkel
viltwinkel.nl
new 1 / 29 +1 0
41 Yarnplaza.nl
yarnplaza.nl
▼20 1 / 29 +1 0
42 Zijdewinkel.nl
zijdewinkel.nl
new 1 / 29 +1 0

Biggest risers since last month: Hobbydoos.nl ▲7, Driessen Stoffen ▲4, Hobbywinkel.nl ▲1

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Category median: named in 0 of 29 questions (the middle store of all 164 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 122 stores were named in none of these questions.

This ranking covers the 164 stores we measure in this category. That is not every store in the market.

Get this ranking as a report

The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%14%14%28%28%42%42%56%56%70%70%Named in % of buying questionsRecommended in %Known, not recommendedPipoosPipoosPipoosPipoosWolplein.nlWolplein.nlGerstaeckerGerstaeckerFoamtastic CraftsFoamtastic CraftsHobbyshop.nlHobbyshop.nlHobbii.nlHobbydoos.nlBreiwebshop.nlTextielstadDe AfstapDe AfstapDriessen StoffenHandwerk.nlHandwerkatelier SariHobbyvisionHobbywinkel.nlMeervilt!Budgetstoffen.nlCaro's AtelierDe WolwinkelHobby GigantIris BorduurtKnotten.nlSplendithStoffen.netBeadiesBorduurgaren.comBorduurstoffen.nlBorduurwinkel.nlCasa CeninaDe StoffenkraamDe Goedkoopste HobbyHobbytimeKnottenKnutselwinkelKralenwinkel OnlineKunstschilder.nlSeptember18De ViltwinkelYarnplaza.nlZijdewinkel.nl

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol
Marketplace
20 of 58 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
9 of 58 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
AliExpress
Platform
4 of 58 AI sends shoppers there. Check whether you can be listed.
Temu
Platform
4 of 58 AI sends shoppers there. Check whether you can be listed.
Etsy
Marketplace
3 of 58 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Facebook
Community
2 of 58 Be present there with useful posts or answers; AI repeats what people say.
Google Shopping
Comparison or test site
2 of 58 Make sure your products are listed there with full and correct data.
Marktplaats
Marketplace
2 of 58 AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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