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hema.nl in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy hobby en knutselen, is hema.nl named? This is the answer from our latest monthly measurement, November 2026.

#10

of 176 stores measured

8/29

buying questions where AI names it; the category median is 0

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around hema.nl

#8Foamtastic Crafts6/29 #9Hobbyshop.nl6/29
#10hema.nl8/29
#11Lobbes.nl4/29 #12Heutink voor Thuis2/29
See the full ranking for Hobby en knutselen

What AI says about hema.nl

In the 10 answers that name hema.nl, AI mentions: low prices (4x), specialist (2x), quality (1x), premium (1x).

“…etsy.com - Action, HEMA en Søstrene Grene, hebben geregeld goedkope creatieve spullen; het online assortiment is vaak beperkter dan in de winkel.”

ChatGPT, asked: waar kan ik online hobby- en knutselspullen kopen in Nederland?

“HEMA (hema.nl): Prima voor basisbenodigdheden: papier, scharen, lijm, stiften en knutselspullen voor kinderen.”

Gemini, asked: waar kan ik online hobby- en knutselspullen kopen in Nederland?

“Heel overzichtelijk ingedeeld op leeftijd en thema (houtbranden, gips gieten, sieraden maken, etc.).”

Gemini, asked: bij welke Nederlandse webshop kan ik terecht voor een compleet knutselpakket?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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