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ASOS in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy dameskleding, is ASOS named? This is the answer from our latest monthly measurement, November 2026.

#6

of 84 stores measured

12/35

buying questions where AI names it; the category median is 1

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around ASOS

#4About You20/35 #5Bonprix10/35
#6ASOS12/35
#7Studio Anneloes7/35 #8Decathlon5/35
See the full ranking for Dameskleding

What AI says about ASOS

In the 14 answers that name ASOS, AI mentions: low prices (3x), wide range (2x), premium (1x), service and advice (1x), trusted (1x).

“ASOS: Een Britse gigant die snel in NL levert; enorm veel keuze, inclusief speciale lijnen voor kleine (Petite), lange (Tall) en plussize (Curve) dames.”

Gemini, asked: waar kan ik online dameskleding kopen in Nederland?

“ASOS: Een Britse webshop, maar razend populair in Nederland.”

Gemini, asked: waar shop ik online voor damesmode in Nederland?

“ASOS, vooral sterk voor opvallende galajurken, plus-size, petite en tall-maten.”

ChatGPT, asked: bij welke webshop in Nederland koop ik een mooie avondjurk?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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