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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy dameskleding, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#8

of 84 stores measured

5/35

buying questions where AI names it; the category median is 1

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

See the full ranking for Dameskleding

What AI says about Decathlon

In the 6 answers that name Decathlon, AI mentions: low prices (4x), quality (1x).

“Nike, adidas, Decathlon of Zalando, voor sportkleding en sneakers.”

ChatGPT, asked: waar kan ik in Nederland online een complete damesgarderobe samenstellen?

“Snelle keuzehulp: - Voor fietsen in harde regen: AGU, Vaude, Decathlon/Van Rysel, Maium.”

ChatGPT, asked: waar koop ik online een betrouwbare regenjas voor dames in Nederland?

“Decathlon (decathlon.nl): Voor een kleiner budget is Decathlon onverslaanbaar.”

Gemini, asked: waar koop ik online een betrouwbare regenjas voor dames in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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