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WatMooi in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy dameskleding, is WatMooi named? This is the answer from our latest monthly measurement, November 2026.

#31

of 84 stores measured

3/35

buying questions where AI names it; the category median is 1

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around WatMooi

See the full ranking for Dameskleding

What AI says about WatMooi

In the 3 answers that name WatMooi, AI mentions: sustainable (3x).

“WatMooi, gericht op duurzame mode; kijk bijvoorbeeld naar ARMEDANGELS, People Tree, KnowledgeCotton Apparel en andere merken met biologisch katoen of wol.”

ChatGPT, asked: welke Nederlandse webshop verkoopt kwalitatieve damessweaters?

“…https://www.armedangels.com - WatMooi, Nederlandse webshop met geselecteerde duurzame merken.”

ChatGPT, asked: waar kan ik in Nederland online dameskleding kopen als ik niet bij de grote platformen wil shoppen?

“Andere Nederlandse opties zijn: - watMooi, brede selectie duurzame damesmode, met aandacht voor fair trade, biologisch katoen en Europese productie.”

ChatGPT, asked: welke gespecialiseerde Nederlandse webshop verkoopt duurzame en eerlijke dameskleding?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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