How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Kinderkleding
Children's clothing
35 buying questions, the Netherlands, 2 assistants
Measured on 06-11-2026, 72 stores, ChatGPT, Gemini
| # | Store | Since last | Named | Recommended |
|---|---|---|---|---|
| 1 |
HEMA
hema.nl |
▲1 | 25 / 35+24 | 13 |
| 2 |
Kleertjes.com
kleertjes.com |
▼1 | 25 / 35+24 | 13 |
| 3 |
Zeeman
zeeman.nl |
new | 19 / 35+18 | 12 |
| 4 |
Wehkamp
wehkamp.nl |
▼1 | 26 / 35+25 | 6 |
| 5 |
Kiabi
kiabi.nl |
= | 9 / 35+8 | 4 |
| 6 |
About You
aboutyou.nl |
▲3 | 9 / 35+8 | 3 |
| 7 |
Wibra.nl
wibra.nl |
▼1 | 9 / 35+8 | 3 |
| 8 |
Decathlon
decathlon.nl |
▼4 | 4 / 35+3 | 3 |
| 9 |
Kixx Online
kixx.nl |
▼2 | 12 / 35+11 | 2 |
| 10 |
Ziloen
ziloen.nl |
▼2 | 4 / 35+3 | 2 |
| 11 |
Kixx Online
kixx-online.nl |
▼1 | 8 / 35+7 | 1 |
| 12 |
Babypark
babypark.nl |
▲6 | 5 / 35+4 | 1 |
| 13 |
Limango
limango.nl |
▲15 | 3 / 35+2 | 1 |
| 14 |
Little Department Store
littledepartmentstore.nl |
new | 3 / 35+2 | 1 |
| 15 |
Neomaatje.nl
neomaatje.nl |
= | 2 / 35+1 | 1 |
| 16 |
UV-Fashions.nl
uv-fashions.nl |
new | 2 / 35+1 | 1 |
| 17 |
Prematuurkleding.nl
prematuurkleding.nl |
▲12 | 1 / 35 | 1 |
| 18 |
Voetbalshop.nl
voetbalshop.nl |
▲13 | 1 / 35 | 1 |
| 19 |
Zalando Lounge
zalando-lounge.nl |
▼6 | 1 / 35 | 1 |
| 20 |
De Bijenkorf Food
debijenkorf.nl |
▼3 | 11 / 35+10 | 0 |
| 21 |
Amazingkids
amazingkids.nl |
▼2 | 7 / 35+6 | 0 |
| 22 |
terStal
terstal.nl |
▼10 | 5 / 35+4 | 0 |
| 23 |
KiK
kik.nl |
▼12 | 4 / 35+3 | 0 |
| 24 |
De Gele Flamingo
degeleflamingo.com |
new | 3 / 35+2 | 0 |
| 25 |
WE Fashion
wefashion.nl |
new | 3 / 35+2 | 0 |
| 26 |
Bever
bever.nl |
new | 2 / 35+1 | 0 |
| 27 |
Kruidvat.nl
kruidvat.nl |
new | 2 / 35+1 | 0 |
| 28 |
Mingo Kids
mingokids.com |
new | 2 / 35+1 | 0 |
| 29 |
Olliewood
olliewood.nl |
new | 2 / 35+1 | 0 |
| 30 |
Plutosport
plutosport.nl |
▼6 | 2 / 35+1 | 0 |
| 31 |
Archive Store
archive-store.nl |
▼10 | 1 / 35 | 0 |
| 32 |
Bonprix
bonprix.nl |
new | 1 / 35 | 0 |
| 33 |
Danswinkel.nl
danswinkel.nl |
new | 1 / 35 | 0 |
| 34 |
Hippe Mensjes
hippemensjes.nl |
▼20 | 1 / 35 | 0 |
| 35 |
Intersport
intersport.nl |
▼9 | 1 / 35 | 0 |
| 36 |
Jongensmode.nl
jongensmode.nl |
new | 1 / 35 | 0 |
| 37 |
Keet in Huis
keetinhuis.nl |
new | 1 / 35 | 0 |
| 38 |
Kinderkleding.nl
kinderkleding.nl |
new | 1 / 35 | 0 |
| 39 |
Kippenvel
kippenvel.nl |
new | 1 / 35 | 0 |
| 40 |
Kleine Kanjers
kleinekanjers.nl |
▼13 | 1 / 35 | 0 |
| 41 |
Kleinmaatje
kleinmaatje.nl |
new | 1 / 35 | 0 |
| 42 |
Primark
primark.com |
▼17 | 1 / 35 | 0 |
| 43 |
Prinsessenjurk.nl
prinsessenjurk.nl |
new | 1 / 35 | 0 |
| 44 |
Schuurman Schoenen
schuurmanschoenen.nl |
new | 1 / 35 | 0 |
| 45 |
SHEIN
shein.com |
new | 1 / 35 | 0 |
| 46 |
Stoerekindjes
stoerekindjes.nl |
new | 1 / 35 | 0 |
| 47 |
The Kids Republic
thekidsrepublic.nl |
new | 1 / 35 | 0 |
| 48 |
TT-Gymnastics.nl
tt-gymnastics.nl |
new | 1 / 35 | 0 |
| 49 |
Wonder for Kids
wonderforkids.nl |
new | 1 / 35 | 0 |
| 50 |
Zwemkleding.nl
zwemkleding.nl |
new | 1 / 35 | 0 |
Biggest risers since last month: Limango ▲15, Voetbalshop.nl ▲13, Prematuurkleding.nl ▲12
In the top 10? Share it: LinkedIn, download the image
Category median: named in 1 of 35 questions (the middle store of all 72 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 22 stores were named in none of these questions.
This ranking covers the 72 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Zalando
Marketplace
38 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Vinted
Marketplace
24 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Bol
Marketplace
23 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Marktplaats
Marketplace
10 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Community
4 of 70
Be present there with useful posts or answers; AI repeats what people say.
Otrium
Platform
3 of 70
AI sends shoppers there. Check whether you can be listed.
Facebook Marketplace
Platform
2 of 70
AI sends shoppers there. Check whether you can be listed.
Community
2 of 70
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Kleertjes.com, Wehkamp, C&A
AI named: Zeeman, Wibra, KiK
AI named: Sophie Stone, Green Jump, Mingo Kids
AI named: HEMA, Prénatal, Kleertjes.com
AI named: ABOUT YOU Nederland, Zalando.nl, Wehkamp
AI named: Kiabi, C&A, Wehkamp
AI named: Kleertjes.com, HEMA.nl, C-and-A.com/nl
AI named: HEMA, Zeeman, C&A
AI named: Zalando, WE Fashion, H&M
AI named: Zalando, ABOUT YOU, Albert Heijn
AI named: Zeeman, Wibra, KiK
AI named: Woolskins, Hello Archie, Kleine Reus
AI named: Kleertjes.com, Omoda, Wehkamp
AI named: H&M Kids, C&A, Zeeman
AI named: HEMA, C&A, Zeeman
AI named: Zeeman, Wibra, Hema
AI named: Wehkamp, Zalando, H&M
AI named: Zeeman, Wibra, HEMA
AI named: kleertjes.com, HEMA, C&A
AI named: HEMA, C&A, Zeeman
AI named: Zeeman, Wibra, KiK
AI named: Kleertjes.com, Wehkamp, Zalando
AI named: Little Department Store, Spruit Children’s Store, Kleine Giraf
AI named: Wehkamp, HEMA, Zalando
AI named: Feestkleding365.nl, Partywinkel.nl, Feestwinkel.nl
AI named: Kleertjes.com, Wehkamp.nl, C&A.nl
AI named: Zwemkleding.nl, Kleertjes.com, Wehkamp
AI named: Zalando, Wehkamp, Kleertjes.com
AI named: Kleertjes.com, Wehkamp, Zalando
AI named: Kleertjes.com, Noppies, Feetje
AI named: Prematuurkleding.nl, Kleinmaatje, Neomaatje
AI named: Wehkamp, Zalando, kleertjes.com
AI named: Zalando, Kleertjes.com, H&M
AI named: Kleertjes.com, Zalando, HEMA
AI named: Decathlon, Voetbalshop.nl, Nike.nl (Kids)
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
Free check