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Kinderkleding

Children's clothing

35 buying questions, the Netherlands, 2 assistants

Measured on 06-11-2026, 72 stores, ChatGPT, Gemini

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# Store Since last Named Recommended
1 HEMA

hema.nl

▲1 25 / 35+24 13
2 Kleertjes.com

kleertjes.com

▼1 25 / 35+24 13
3 Zeeman

zeeman.nl

new 19 / 35+18 12
4 Wehkamp

wehkamp.nl

▼1 26 / 35+25 6
5 Kiabi

kiabi.nl

= 9 / 35+8 4
6 About You

aboutyou.nl

▲3 9 / 35+8 3
7 Wibra.nl

wibra.nl

▼1 9 / 35+8 3
8 Decathlon

decathlon.nl

▼4 4 / 35+3 3
9 Kixx Online

kixx.nl

▼2 12 / 35+11 2
10 Ziloen

ziloen.nl

▼2 4 / 35+3 2
11 Kixx Online

kixx-online.nl

▼1 8 / 35+7 1
12 Babypark

babypark.nl

▲6 5 / 35+4 1
13 Limango

limango.nl

▲15 3 / 35+2 1
14 Little Department Store

littledepartmentstore.nl

new 3 / 35+2 1
15 Neomaatje.nl

neomaatje.nl

= 2 / 35+1 1
16 UV-Fashions.nl

uv-fashions.nl

new 2 / 35+1 1
17 Prematuurkleding.nl

prematuurkleding.nl

▲12 1 / 35 1
18 Voetbalshop.nl

voetbalshop.nl

▲13 1 / 35 1
19 Zalando Lounge

zalando-lounge.nl

▼6 1 / 35 1
20 De Bijenkorf Food

debijenkorf.nl

▼3 11 / 35+10 0
21 Amazingkids

amazingkids.nl

▼2 7 / 35+6 0
22 terStal

terstal.nl

▼10 5 / 35+4 0
23 KiK

kik.nl

▼12 4 / 35+3 0
24 De Gele Flamingo

degeleflamingo.com

new 3 / 35+2 0
25 WE Fashion

wefashion.nl

new 3 / 35+2 0
26 Bever

bever.nl

new 2 / 35+1 0
27 Kruidvat.nl

kruidvat.nl

new 2 / 35+1 0
28 Mingo Kids

mingokids.com

new 2 / 35+1 0
29 Olliewood

olliewood.nl

new 2 / 35+1 0
30 Plutosport

plutosport.nl

▼6 2 / 35+1 0
31 Archive Store

archive-store.nl

▼10 1 / 35 0
32 Bonprix

bonprix.nl

new 1 / 35 0
33 Danswinkel.nl

danswinkel.nl

new 1 / 35 0
34 Hippe Mensjes

hippemensjes.nl

▼20 1 / 35 0
35 Intersport

intersport.nl

▼9 1 / 35 0
36 Jongensmode.nl

jongensmode.nl

new 1 / 35 0
37 Keet in Huis

keetinhuis.nl

new 1 / 35 0
38 Kinderkleding.nl

kinderkleding.nl

new 1 / 35 0
39 Kippenvel

kippenvel.nl

new 1 / 35 0
40 Kleine Kanjers

kleinekanjers.nl

▼13 1 / 35 0
41 Kleinmaatje

kleinmaatje.nl

new 1 / 35 0
42 Primark

primark.com

▼17 1 / 35 0
43 Prinsessenjurk.nl

prinsessenjurk.nl

new 1 / 35 0
44 Schuurman Schoenen

schuurmanschoenen.nl

new 1 / 35 0
45 SHEIN

shein.com

new 1 / 35 0
46 Stoerekindjes

stoerekindjes.nl

new 1 / 35 0
47 The Kids Republic

thekidsrepublic.nl

new 1 / 35 0
48 TT-Gymnastics.nl

tt-gymnastics.nl

new 1 / 35 0
49 Wonder for Kids

wonderforkids.nl

new 1 / 35 0
50 Zwemkleding.nl

zwemkleding.nl

new 1 / 35 0

Biggest risers since last month: Limango ▲15, Voetbalshop.nl ▲13, Prematuurkleding.nl ▲12

In the top 10? Share it: LinkedIn, download the image

Category median: named in 1 of 35 questions (the middle store of all 72 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 22 stores were named in none of these questions.

This ranking covers the 72 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%16%16%32%32%48%48%64%64%80%80%Named in % of buying questionsRecommended in %Known, not recommendedHEMAHEMAKleertjes.comKleertjes.comWehkampWehkampZeemanZeemanKixx OnlineKixx OnlineKiabiKiabiAbout YouWibra.nlDe Bijenkorf FoodKixx OnlineDecathlonAmazingkidsZiloenBabyparkterStalLimangoLittle Department StoreKiKNeomaatje.nlUV-Fashions.nlDe Gele FlamingoWE FashionPrematuurkleding.nlVoetbalshop.nlZalando LoungeBeverKruidvat.nlMingo KidsOlliewoodPlutosportArchive StoreBonprixDanswinkel.nlHippe MensjesIntersportJongensmode.nlKeet in HuisKinderkleding.nlKippenvelKleine KanjersKleinmaatjePrimarkPrinsessenjurk.nlSchuurman SchoenenSHEINStoerekindjesThe Kids RepublicTT-Gymnastics.nlWonder for KidsZwemkleding.nl

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Zalando

Marketplace

38 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Vinted

Marketplace

24 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Bol

Marketplace

23 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Marktplaats

Marketplace

10 of 70

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Facebook

Community

4 of 70

Be present there with useful posts or answers; AI repeats what people say.

Otrium

Platform

3 of 70

AI sends shoppers there. Check whether you can be listed.

Facebook Marketplace

Platform

2 of 70

AI sends shoppers there. Check whether you can be listed.

Instagram

Community

2 of 70

Be present there with useful posts or answers; AI repeats what people say.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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