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SHEIN in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy kleding algemeen, is SHEIN named? This is the answer from our latest monthly measurement, November 2026.

of 126 stores measured

4/30

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around SHEIN

#3	America Today	4/30
#4	America Today	4/30
#5	SHEIN	4/30
#6	Jeans Centre	3/30
#7	terStal	2/30

See the full ranking for Kleding algemeen

What AI says about SHEIN

In the 5 answers that name SHEIN, AI mentions: quality (2x), wide range (1x).

“Let op: Buitenlandse concurrentie Veel mensen denken bij "de goedkoopste kleding" aan webshops als Shein, Temu of AliExpress.”

Gemini, asked: welke Nederlandse webshop heeft de goedkoopste dameskleding?

“SHEIN, vaak extreem lage prijzen voor nieuwe trendy kleding, maar kwaliteit en maten wisselen sterk.”

ChatGPT, asked: waar koop ik online kleding voor de laagste prijs in Nederland?

“SHEIN: Veruit de populairste en goedkoopste online kledinggigant.”

Gemini, asked: waar koop ik online kleding voor de laagste prijs in Nederland?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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