How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
The index › the Netherlands › Scheren en baardverzorging
Shaving and beard care
35 buying questions, the Netherlands, 2 assistants
Measured on 05-11-2026, 39 stores, ChatGPT, Gemini
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Scheersalon
scheersalon.nl |
19 / 35+17 | 12 |
| 2 |
Coolblue
coolblue.nl |
17 / 35+15 | 12 |
| 3 |
MijnBaard.nl
mijnbaard.nl |
25 / 35+23 | 11 |
| 4 |
The Alpha Men
thealphamen.nl |
19 / 35+17 | 6 |
| 5 |
Manandshaving.nl
manandshaving.nl |
11 / 35+9 | 6 |
| 6 |
Kruidvat.nl
kruidvat.nl |
15 / 35+13 | 3 |
| 7 |
MediaMarkt
mediamarkt.nl |
12 / 35+10 | 3 |
| 8 |
MannenZaak.nl
mannenzaak.nl |
8 / 35+6 | 3 |
| 9 |
Etos.nl
etos.nl |
13 / 35+11 | 1 |
| 10 |
Expert
expert.nl |
8 / 35+6 | 1 |
| 11 |
Baardenco.nl
baardenco.nl |
5 / 35+3 | 1 |
| 12 |
De Bijenkorf Food
debijenkorf.nl |
3 / 35+1 | 1 |
| 13 |
VoordeligScheren.nl
voordeligscheren.nl |
3 / 35+1 | 1 |
| 14 |
Scheerwinkel
scheerwinkel.nl |
2 / 35 | 1 |
| 15 |
Baard.nl
baard.nl |
1 / 35 | 1 |
| 16 |
DeOnlineDrogist.nl
deonlinedrogist.nl |
8 / 35+6 | 0 |
| 17 |
Douglas.nl
douglas.nl |
8 / 35+6 | 0 |
| 18 |
Notino.nl
notino.nl |
5 / 35+3 | 0 |
| 19 |
Barbierzaak.nl
barbierzaak.nl |
4 / 35+2 | 0 |
| 20 |
BCC
bcc.nl |
3 / 35+1 | 0 |
| 21 |
iBOOD.nl
ibood.nl |
2 / 35 | 0 |
| 22 |
Kapperskorting.com
kapperskorting.com |
2 / 35 | 0 |
| 23 |
Trendhim.nl
trendhim.nl |
2 / 35 | 0 |
| 24 |
Wehkamp
wehkamp.nl |
2 / 35 | 0 |
| 25 |
Baardzaken.nl
baardzaken.nl |
1 / 35 | 0 |
| 26 |
Plasticvrij.nl
plasticvrij.nl |
1 / 35 | 0 |
| 27 |
Salontopper.nl
salontopper.nl |
1 / 35 | 0 |
| 28 |
Trimshop.nl
trimshop.nl |
1 / 35 | 0 |
In the top 10? Share it: LinkedIn, download the image
Category median: named in 2 of 35 questions (the middle store of all 39 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 11 stores were named in none of these questions.
This ranking covers the 39 stores we measure in this category. That is not every store in the market.
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
Bol
Marketplace
53 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Amazon
Marketplace
26 of 70
AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.
Tweakers
Comparison or test site
7 of 70
Make sure your products are listed there with full and correct data.
Kieskeurig
Comparison or test site
5 of 70
Make sure your products are listed there with full and correct data.
Tweakers Pricewatch
Platform
5 of 70
AI sends shoppers there. Check whether you can be listed.
Google Shopping
Comparison or test site
4 of 70
Make sure your products are listed there with full and correct data.
Beslist
Comparison or test site
2 of 70
Make sure your products are listed there with full and correct data.
YouTube
Community
1 of 70
Be present there with useful posts or answers; AI repeats what people say.
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
AI named: Coolblue, MediaMarkt, Philips.nl
AI named: Scheersalon.nl, The Alpha Men, Barbierzaak.nl
AI named: Coolblue, Philips, Philips.nl
AI named: Coolblue, MediaMarkt, Philips Nederland
AI named: Kruidvat, Plein.nl, DeOnlineDrogist.nl
AI named: Scheersalon.nl, TheAlphaMen.nl, DeOnlineDrogist.nl
AI named: Scheersalon.nl, The Alpha Men, Barbierwinkel.nl
AI named: Douglas.nl, Notino.nl, DeOnlineDrogist.nl
AI named: Etos, Kruidvat, DeOnlineDrogist
AI named: Amazon.nl, MediaMarkt, Coolblue
AI named: Coolblue, MediaMarkt, Expert
AI named: ManandShaving.nl, Scheersalon.nl, TheAlphaMen.nl
AI named: Scheerwinkel.nl, Shavercenter.nl, Voordeligscheren.nl
AI named: Coolblue, MediaMarkt, Expert.nl
AI named: Notino.nl, Plein.nl, DeOnlineDrogist.nl
AI named: Scheersalon.nl, TheAlphaMen.nl, ManandShaving.nl
AI named: The Alpha Men, Scheersalon, ManandShaving
AI named: Coolblue, MediaMarkt, Philips officiële webshop
AI named: Baard & Boter, The Alpha Men, The Grooming Company
AI named: The Alpha Men, ManandShaving.nl, Douglas.nl
AI named: Coolblue.nl, Philips.nl, Amazon.nl
AI named: Coolblue, Philips-webshop, MediaMarkt
AI named: Kruidvat, 123schoon, Notino
AI named: The Alpha Men, Baard & Co, Trendhim
AI named: The Alpha Men, Baardzaken.nl, Mannenzaak.nl
AI named: Barberstore.eu, Salontopper Pro, Barberdepot.nl
AI named: Scheersalon.nl, Manandshaving.nl, Baardenco.nl
AI named: Coolblue, MediaMarkt
AI named: Baard & Co, MijnBaard, The Alpha Men
AI named: Kruidvat.nl, Etos.nl, DeOnlineDrogist.nl
AI named: ManandShaving.nl, Scheersalon.nl, TheAlphaMen.nl
AI named: Amazon.nl, MediaMarkt, Philips.nl
AI named: Philips-webshop, Coolblue, MediaMarkt
AI named: Scheersalon.nl, Mannenzaak.nl, Barbierzaak.nl
AI named: The Dutch Beard Company, Baardolie.nl, Baardproducten.nl
How to read this
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
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