Best online stores for shaving and beard care in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Maggard Razors maggardrazors.com |
24 / 35 +23 | 21 |
| 2 |
West Coast Shaving westcoastshaving.com |
23 / 35 +22 | 9 |
| 3 |
The Art of Shaving theartofshaving.com |
9 / 35 +8 | 4 |
| 4 |
Henson Shaving hensonshaving.com |
8 / 35 +7 | 4 |
| 5 |
The Razor Company therazorcompany.com |
11 / 35 +10 | 3 |
| 6 |
Stirling Soap Company stirlingsoap.com |
5 / 35 +4 | 3 |
| 7 |
Pasteur Pharmacy pasteurpharmacy.com |
10 / 35 +9 | 2 |
| 8 |
Grooming Lounge groominglounge.com |
5 / 35 +4 | 2 |
| 9 |
Razor Emporium razoremporium.com |
7 / 35 +6 | 1 |
| 10 |
Duke Cannon dukecannon.com |
4 / 35 +3 | 1 |
| 11 |
Andis andis.com |
2 / 35 +1 | 1 |
| 12 |
Jack Black getjackblack.com |
2 / 35 +1 | 1 |
| 13 |
Griffith Shaving Goods griffithshavinggoods.com |
1 / 35 | 1 |
| 14 |
The Superior Shave thesuperiorshave.com |
1 / 35 | 1 |
| 15 |
Blackland Razors blacklandrazors.com |
2 / 35 +1 | 0 |
| 16 |
bullgooseshaving.com bullgooseshaving.com |
2 / 35 +1 | 0 |
| 17 |
italianbarber.com italianbarber.com |
2 / 35 +1 | 0 |
| 18 |
Leaf Shave leafshave.com |
2 / 35 +1 | 0 |
| 19 |
Portland Razor Co. portlandrazorco.com |
1 / 35 | 0 |
| 20 |
shavenation.com shavenation.com |
1 / 35 | 0 |
| 21 |
Wahl wahlusa.com |
1 / 35 | 0 |
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Category median: named in 1 of 35 questions (the middle store of all 39 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 18 stores were named in none of these questions.
This ranking covers the 39 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
50 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| eBay Platform |
9 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Instacart Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Walmart Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Walmart Marketplace Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Amazon US Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
| DoorDash Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Etsy Marketplace |
1 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- besides the big general marketplaces where can I buy shaving products online in the US?
AI named: West Coast Shaving, Maggard Razors, The Razor Company - if I want to buy grooming supplies for shaving online in America where should I go?
AI named: Target, Walmart, CVS - is there a dedicated shaving and grooming webshop in the US I can use instead of ordering from a general retailer?
AI named: West Coast Shaving, Maggard Razors, The Razor Company - where can I buy a beard trimmer online in the US with a good return policy?
AI named: Costco.com, Target.com, Walmart.com - where can I buy a good safety razor online in the US?
AI named: Maggard Razors, West Coast Shaving, Razor Emporium - where can I buy aftershave lotion online in America?
AI named: Amazon, Walmart, Target - where can I buy an electric razor online in America and still get a warranty if it breaks?
AI named: Braun, Philips Norelco, Panasonic - where can I buy beard grooming products online in the US without spending too much?
AI named: Walmart.com, Target.com, SallyBeauty.com - where can I find budget-friendly beard trimmers online in the United States?
AI named: Walmart.com, Target.com, BestBuy.com - where can I order a full shaving kit online in the United States?
AI named: Harry’s, Dollar Shave Club, Billie - where can I order shaving soap in the US and get it delivered within two days?
AI named: Walmart, Target, The Razor Company - where can someone with sensitive skin buy shaving products online in America?
AI named: Target, Walmart, CVS - where do I buy beard oil online in the US?
AI named: Beardbrand, Honest Amish, Scotch Porter - where do most Americans buy their razors and beard care stuff online?
AI named: Amazon, Walmart.com, Gillette - where is a trustworthy place to buy beard trimmer online in the United States?
AI named: Philips Norelco, Wahl, Braun - where is the best place online in the US to buy shaving and beard care products?
AI named: Maggard Razors, Beardbrand, Stirling Soap Company - where is the cheapest place to buy aftershave online in America?
AI named: Walmart.com, Sally Beauty, FragranceNet - where should a professional barber shop online for razors and shaving supplies in the US?
AI named: Barber Depot, Atlanta Barber & Beauty Supply, Marlo Beauty Supply - which American online store carries a good selection of shaving brushes?
AI named: Maggard Razors, West Coast Shaving, Razor Emporium - which American online store is most recommended for buying shaving products?
AI named: Maggard Razors, West Coast Shaving, Razor Emporium - which American online store sells shaving razors at the lowest prices?
AI named: Walmart.com, Costco.com, Dollar Tree - which American webshop is best for someone just starting out with wet shaving?
AI named: Maggard Razors, Stirling Soap Co., West Coast Shaving - which American webshop ships shaving products the fastest?
AI named: Amazon, Target, Walmart - which American webshop specialized in shaving and beard care is a good alternative to big department store websites?
AI named: West Coast Shaving, Maggard Razors, Beardbrand - which American webshop specializes in grooming products for Black men?
AI named: Scotch Porter, Bevel, Frederick Benjamin - which American website selling beard care products has the most reliable stock?
AI named: Beardbrand, Walmart, Target - which American website sells electric shavers at a good price?
AI named: Walmart.com, Target.com, BestBuy.com - which American website should I order shaving cream from?
AI named: Maggard Razors, West Coast Shaving, Stirling Soap Company - which US online store for shaving supplies has the easiest returns?
AI named: Amazon, Target, Walmart - which US online store is best for men who want to grow and maintain a serious beard?
AI named: Beardbrand, Live Bearded, Bossman Brands - which US webshop for grooming products has the best customer service when something goes wrong?
AI named: Chewy, Petco, PetSmart - which US webshop gives you the most value for your money on shaving kits?
AI named: Maggard Razors, Stirling Soap Co., West Coast Shaving - which US webshop sells quality straight razors?
AI named: Maggard Razors, The Invisible Edge, Griffith Shaving Goods - which US website is the go-to place for buying shaving and grooming products online?
AI named: West Coast Shaving, Grooming Lounge, Maggard Razors - which US website sells electric shavers I can trust?
AI named: Braun, Philips Norelco, Panasonic
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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