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Decathlon in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy speelgoed, is Decathlon named? This is the answer from our latest monthly measurement, November 2026.

#5

of 84 stores measured

3/27

buying questions where AI names it; the category median is 1

2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Decathlon

#3I Love Speelgoed11/27 #4Smyths Toys5/27
#5Decathlon3/27
#6Heutink voor Thuis3/27 #7PlanetHappy.nl3/27
See the full ranking for Speelgoed

What AI says about Decathlon

In the 6 answers that name Decathlon, AI mentions: trusted (1x).

“Decathlon: Heeft soms neutrale balance boards van hout die net zo sterk zijn en een stuk goedkoper.”

Gemini, asked: Welk educatief speelgoed is een goed alternatief voor de bekende dure merken?

“Decathlon.nl, goed voor sportief buitenspeelgoed zoals stepjes, ballen, badminton, skatebescherming en zwemspullen.”

ChatGPT, asked: Waar koop ik in Nederland veilig buitenspeelgoed online?

“Decathlon (decathlon.nl): Dé plek voor actief buitenspeelgoed zoals steps, skeelers, vliegers, ballen en boogschietsets.”

Gemini, asked: Waar koop ik in Nederland veilig buitenspeelgoed online?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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