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About You in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy sport en fitness, is About You named? This is the answer from our latest monthly measurement, November 2026.

#40

of 196 stores measured

3/35

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around About You

See the full ranking for Sport en fitness

What AI says about About You

“About You (aboutyou.nl): Vergelijkbaar met Zalando, met een trendy selectie sport- en loungewear.”

Gemini, asked: waar kan ik online sportkleding kopen in Nederland?

“Vermijd Zalando of About You als je haast hebt: Zij hebben een enorm aanbod, maar verzenden vaak vanuit grote distributiecentra in Duitsland.”

Gemini, asked: welke Nederlandse webshop levert sportschoenen het snelst thuis?

“Zalando & About You: Hoewel ze een enorm aanbod hebben, duurt standaardverzending meestal 2 tot 3 dagen.”

Gemini, asked: waar in Nederland kan ik online sportkleding bestellen met de snelste levering?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.