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123-inkt in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy verlichting, is 123-inkt named? This is the answer from our latest monthly measurement, October 2026.

#25

of 51 stores measured

1/30

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around 123-inkt

#23	LampenTotaal.nl	4/30
#24	Ledlichtdiscounter.nl	3/30
#25	123-inkt	1/30
#26	Bauhaus	1/30
#27	Buitenverlichting.nl	1/30

See the full ranking for Verlichting

What AI says about 123-inkt

“Waarom de voorraad zo goed is: Het is onderdeel van de 123-inkt groep.”

Gemini, asked: welke Nederlandse webshop heeft altijd goede voorraad van led-lampen

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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