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Verlichting

Lighting

30 buying questions, the Netherlands, 2 assistants

Measured on 04-11-2026, 55 stores, ChatGPT, Gemini

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Market

the Netherlands the United StatesBelgium
# Store Since last Named Recommended
1 Lampenlicht.nl

lampenlicht.nl

 = 27 / 30+26 17
2 Lampen24.nl

lampen24.nl

 ▲2 20 / 30+19 7
3 123led.nl

123led.nl

 ▼1 9 / 30+8 7
4 Lampdirect.nl

lampdirect.nl

 ▼1 11 / 30+10 6
5 Nostalux

nostalux.nl

 ▲2 5 / 30+4 4
6 LEDdirect.nl

leddirect.nl

 new 5 / 30+4 2
7 Ledwereld.nl

ledwereld.nl

 new 5 / 30+4 2
8 Any-Lamp

any-lamp.com

 ▼2 4 / 30+3 2
9 Directlampen.nl

directlampen.nl

 ▼4 12 / 30+11 1
10 Budgetlight

budgetlight.nl

 ▲3 4 / 30+3 1
11 Ledloket.nl

ledloket.nl

 ▲1 3 / 30+2 1
12 Tuinverlichtingswinkel.nl

tuinverlichtingswinkel.nl

 new 3 / 30+2 1
13 Lampidee.nl

lampidee.nl

 ▼4 2 / 30+1 1
14 Rietveldlicht.nl

rietveldlicht.nl

 ▼4 2 / 30+1 1
15 verlichting.nl

verlichting.nl

 ▼1 2 / 30+1 1
16 Hartendief

hartendief.com

 new 1 / 30 1
17 Ledstripkoning.nl

ledstripkoning.nl

 new 1 / 30 1
18 Qub.nl

qub.nl

 new 1 / 30 1
19 Straluma.nl

straluma.nl

 ▼8 8 / 30+7 0
20 LampenTotaal.nl

lampentotaal.nl

 ▼12 4 / 30+3 0
21 Ledlichtdiscounter.nl

ledlichtdiscounter.nl

 new 3 / 30+2 0
22 123-inkt

123-inkt.nl

 new 1 / 30 0
23 Bauhaus

bauhaus.info

 new 1 / 30 0
24 Buitenverlichting.nl

buitenverlichting.nl

 new 1 / 30 0
25 Designlamp.nl

designlamp.nl

 new 1 / 30 0
26 Grootlicht

grootlicht.nl

 new 1 / 30 0
27 Lampenshoponline.com

lampenshoponline.com

 ▼12 1 / 30 0
28 Lampgigant

lampgigant.nl

 ▼13 1 / 30 0
29 Lamponline.nl

lamponline.nl

 ▼14 1 / 30 0
30 lampverlichting.nl

lampverlichting.nl

 ▼15 1 / 30 0
31 LEDKoning.nl

ledkoning.nl

 new 1 / 30 0
32 Ledpaneelgroothandel.nl

ledpaneelgroothandel.nl

 new 1 / 30 0
33 Lichtwebshop.nl

lichtwebshop.nl

 new 1 / 30 0
34 Light Depot

light-depot.nl

 ▼19 1 / 30 0
35 Light11.nl

light11.nl

 new 1 / 30 0
36 Made in Design

madeindesign.nl

 new 1 / 30 0
37 Rexel

rexel.nl

 new 1 / 30 0
38 Technische Unie

technischeunie.nl

 new 1 / 30 0

Biggest risers since last month: Budgetlight ▲3, Lampen24.nl ▲2, Nostalux ▲2

In the top 10? Share it: LinkedIn, download the image

Category median: named in 1 of 30 questions (the middle store of all 55 stores we measured; +n is how many questions a store is above it).

Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 17 stores were named in none of these questions.

This ranking covers the 55 stores we measure in this category. That is not every store in the market.

Named is not recommended

Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.

0%0%20%20%40%40%60%60%80%80%100%100%Named in % of buying questionsRecommended in %Known, not recommendedLampenlicht.nlLampenlicht.nlLampen24.nlLampen24.nlLampdirect.nlLampdirect.nl123led.nl123led.nlDirectlampen.nlDirectlampen.nlNostaluxNostaluxStraluma.nlLEDdirect.nlLedwereld.nlAny-LampBudgetlightLedloket.nlTuinverlichtingswinkel.nlLampenTotaal.nlLampidee.nlRietveldlicht.nlverlichting.nlLedlichtdiscounter.nlHartendiefLedstripkoning.nlQub.nl123-inktBauhausBuitenverlichting.nlDesignlamp.nlGrootlichtLampenshoponline.comLampgigantLamponline.nllampverlichting.nlLEDKoning.nlLedpaneelgroothandel.nlLichtwebshop.nlLight DepotLight11.nlMade in DesignRexelTechnische Unie

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Where AI sends shoppers

Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.

Bol

Marketplace

32 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Amazon

Marketplace

9 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Thuiswinkel Waarborg

Review site

4 of 60

Collect reviews there: AI quotes them as proof that a store can be trusted.

WebwinkelKeur

Review site

3 of 60

Collect reviews there: AI quotes them as proof that a store can be trusted.

Google Shopping

Comparison or test site

2 of 60

Make sure your products are listed there with full and correct data.

Beslist

Comparison or test site

1 of 60

Make sure your products are listed there with full and correct data.

Etsy

Marketplace

1 of 60

AI sends shoppers there. Selling there too, or being clearly better on your own site, both help.

Instagram

Community

1 of 60

Be present there with useful posts or answers; AI repeats what people say.

The questions we asked

Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.

How to read this

How to read this

This is a snapshot

AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.

What is not in it

No paid positions. A store cannot buy its way in, and the order follows from the answers alone.

Why not every question counts

If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.

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