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HEMA in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy verlichting, is HEMA named? This is the answer from our latest monthly measurement, November 2026.

#21

of 76 stores measured

3/30

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around HEMA

#19Budgetlight4/30 #20Elektramat.nl4/30
#21HEMA3/30
#22Ledloket.nl3/30 #23Tuinverlichtingswinkel.nl3/30
See the full ranking for Verlichting

What AI says about HEMA

In the 3 answers that name HEMA, AI mentions: wide range (1x), specialist (1x).

“HEMA - Goed voor kleinere lampen, lampenkappen, LED-lampen en sfeerverlichting.”

ChatGPT, asked: waar kan ik in Nederland verlichting kopen waarbij retourneren makkelijk en gratis is

“HEMA, eenvoudige ledlampen en sfeerverlichting, vaak goede aanbiedingen.”

ChatGPT, asked: waar koop ik in Nederland betaalbare led-verlichting voor in huis

“Naast grote warenhuizen zoals bol, HEMA of Wehkamp kun je in Nederland terecht bij gespecialiseerde verlichtingswebshops, bijvoorbeeld: - Lampenlicht.nl, zeer breed assortiment: hanglampen, plafondlampen, spots, buitenverlichting en...”

ChatGPT, asked: welke gespecialiseerde Nederlandse webshop verkoopt verlichting naast de grote warenhuizen

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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