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Hornbach in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy verlichting, is Hornbach named? This is the answer from our latest monthly measurement, November 2026.

#9

of 76 stores measured

13/30

buying questions where AI names it; the category median is 1

3

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Hornbach

#7Coolblue9/30 #8Nostalux5/30
#9Hornbach13/30
#10Praxis10/30 #11LEDdirect.nl5/30
See the full ranking for Verlichting

What AI says about Hornbach

In the 18 answers that name Hornbach, AI mentions: wide range (2x), quality (2x), low prices (1x).

“[Hornbach.nl](https://www.hornbach.nl): Zeer ruim assortiment, scherpe prijzen en ook veel professioneel installatiemateriaal (grondkabels, giethars).”

Gemini, asked: waar bestel ik online buitenverlichting voor mijn tuin in Nederland

“Hornbach.nl: Voor wie zoekt naar degelijke, functionele en technische plafondlampen (bijvoorbeeld voor in de garage, badkamer of keuken).”

Gemini, asked: welke Nederlandse webshop verkoopt betrouwbare plafondlampen

“[Hornbach.nl](https://www.hornbach.nl)”

Gemini, asked: welke Nederlandse webshop is betrouwbaar voor het kopen van led-spots

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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