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Auping in the Krillo Index

When shoppers in the Netherlands ask ChatGPT and Gemini where to buy wonen en interieur, is Auping named? This is the answer from our latest monthly measurement, October 2026.

#34

of 238 stores measured

3/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Auping

#32	Volero	1/35
#33	LUMZ	4/35
#34	Auping	3/35
#35	Gamma	3/35
#36	Trendhopper	3/35

See the full ranking for Wonen en interieur

What AI says about Auping

In the 3 answers that name Auping, AI mentions: trusted (1x).

“Waarom betrouwbaar: Koninklijke Auping produceert al meer dan 130 jaar in Deventer.”

Gemini, asked: welke Nederlandse webshop is betrouwbaar voor het kopen van een matras?

“| | Auping / beddenspecialisten | Regelmatig 5–35 jaar op bed- of matrasonderdelen, afhankelijk van het product.”

ChatGPT, asked: bij welke Nederlandse webshop voor woondecoratie krijg je de langste garantie?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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