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Bose in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy audio and headphones, is Bose named? This is the answer from our latest monthly measurement, October 2026.

of 42 stores measured

14/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Bose

#1	Crutchfield	24/35
#2	headphones.com	14/35
#3	Bose	14/35
#4	Sony	12/35
#5	Bloom Audio	6/35

See the full ranking for Audio and headphones

What AI says about Bose

In the 18 answers that name Bose, AI mentions: sustainable (9x), low prices (3x), premium (2x), trusted (1x), quality (1x).

“Why it’s great: While they carry a limited selection (usually just the flagship models from Bose, Sony, Beats, and Apple), Costco’s prices and policies are hard to beat.”

Gemini, asked: Where is the best place online to buy a good pair of wireless headphones in the US?

“Best Buy, Good selection from brands such as JBL, Bose, Sony, Sonos, Ultimate Ears, and Marshall.”

ChatGPT, asked: Where should I shop online for a quality Bluetooth speaker in America?

“Brands include Sonos, Samsung, Sony, Bose, LG, and Vizio.”

ChatGPT, asked: Where can I buy a decent soundbar online in the United States?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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