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Crutchfield in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy audio and headphones, is Crutchfield named? This is the answer from our latest monthly measurement, October 2026.

of 42 stores measured

24/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Crutchfield

#1	Crutchfield	24/35
#2	headphones.com	14/35
#3	Bose	14/35

See the full ranking for Audio and headphones

What AI says about Crutchfield

In the 44 answers that name Crutchfield, AI mentions: service and advice (18x), trusted (9x), premium (5x), specialist (2x), sustainable (1x).

“Crutchfield, Great for more informed buying advice and strong customer support, especially for premium headphones.”

ChatGPT, asked: Where is the best place online to buy a good pair of wireless headphones in the US?

“Best for Customer Service & Expert Advice: Crutchfield”

Gemini, asked: Where is the best place online to buy a good pair of wireless headphones in the US?

“For a quality Bluetooth speaker in the U.S., these are the best online places to shop: - Crutchfield, Excellent for audio gear.”

ChatGPT, asked: Where should I shop online for a quality Bluetooth speaker in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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