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Deuter in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is Deuter named? This is the answer from our latest monthly measurement, October 2026.

#21

of 37 stores measured

2/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Deuter

#19	Popov Leather	3/35
#20	billykirk.com	2/35
#21	Deuter	2/35
#22	Gregory	2/35
#23	Nicks Boots	2/35

See the full ranking for Bags and leather goods

What AI says about Deuter

“Best overall US website: [REI.com](https://www.rei.com/) For most people, REI is the best place to buy a backpack online because it has: - Strong selection of reputable brands: Osprey, Patagonia, Deuter, The North Face, Cotopaxi,...”

ChatGPT, asked: what is the best US website to buy a backpack online?

“Best for: Hiking, backpacking, and rugged travel bags (Osprey, Gregory, Patagonia, Deuter, Peak Design).”

Gemini, asked: where in the US can I buy a backpack online with a hassle-free return policy?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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