Best online stores for bags and leather goods in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Portland Leather Goods portlandleathergoods.com |
10 / 35 +8 | 8 |
| 2 |
saddlebackleather.com saddlebackleather.com |
12 / 35 +10 | 7 |
| 3 |
Lotuff Leather lotuffleather.com |
6 / 35 +4 | 5 |
| 4 |
Frank Clegg Leatherworks frankcleggleatherworks.com |
5 / 35 +3 | 5 |
| 5 |
leatherology.com leatherology.com |
9 / 35 +7 | 4 |
| 6 |
Coach Outlet coachoutlet.com |
7 / 35 +5 | 4 |
| 7 |
Tanner Goods tannergoods.com |
5 / 35 +3 | 4 |
| 8 |
Ashland Leather ashlandleather.com |
4 / 35 +2 | 3 |
| 9 |
Fashionphile fashionphile.com |
5 / 35 +3 | 2 |
| 10 |
Hanks Belts hanksbelts.com |
3 / 35 +1 | 2 |
| 11 |
Satchel & Page satchel-page.com |
4 / 35 +2 | 1 |
| 12 |
coronadoleather.com coronadoleather.com |
3 / 35 +1 | 1 |
| 13 |
Kate Spade Outlet katespadeoutlet.com |
3 / 35 +1 | 1 |
| 14 |
duluthpack.com duluthpack.com |
2 / 35 | 1 |
| 15 |
Main Street Forge mainstreetforge.com |
2 / 35 | 1 |
| 16 |
Rebag rebag.com |
2 / 35 | 1 |
| 17 |
Timbuk2 timbuk2.com |
2 / 35 | 1 |
| 18 |
JanSport jansport.com |
3 / 35 +1 | 0 |
| 19 |
Popov Leather popovleather.com |
3 / 35 +1 | 0 |
| 20 |
billykirk.com billykirk.com |
2 / 35 | 0 |
| 21 |
Deuter deuter.com |
2 / 35 | 0 |
| 22 |
Gregory gregory.com |
2 / 35 | 0 |
| 23 |
Nicks Boots nicksboots.com |
2 / 35 | 0 |
| 24 |
Kate Spade katespade.com |
1 / 35 | 0 |
| 25 |
Narragansett Leathers narragansettleathers.com |
1 / 35 | 0 |
| 26 |
Orion Leather Company orionleathercompany.com |
1 / 35 | 0 |
| 27 |
Thirteen50 Leather thirteen50leather.com |
1 / 35 | 0 |
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Category median: named in 2 of 35 questions (the middle store of all 37 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 10 stores were named in none of these questions.
This ranking covers the 37 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
26 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| eBay Platform |
8 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Poshmark Platform |
6 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Etsy Marketplace |
4 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| The RealReal Platform |
4 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Mercari Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Reddit Community |
2 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Amazon Handmade Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- I only know the big department store websites, which smaller American online store sells quality leather bags?
AI named: Frank Clegg Leatherworks, Lotuff Leather, KMM & Co. - are there any specialized US webshops for leather goods instead of just going to a general marketplace?
AI named: Leatherology, Portland Leather Goods, Saddleback Leather - what is a reputable US website for buying luggage sets?
AI named: Samsonite, Travelpro, Briggs & Riley - what is a trustworthy American online store to buy a leather briefcase?
AI named: Frank Clegg Leatherworks, Coronado Leather, Lotuff Leather - what is the best US website to buy a backpack online?
AI named: REI, Osprey, Patagonia - where can I buy a cheap but decent backpack online in the US?
AI named: Target, Walmart, Amazon - where can I buy a duffel bag online in the US from a trustworthy store?
AI named: REI, LL.Bean, Patagonia - where can I buy a good leather wallet online in the US?
AI named: Bellroy, Leatherology, Tanner Goods - where can I buy a leather wallet online in the US and get it delivered within two days?
AI named: Amazon Prime, Walmart, Target - where can I buy a quality leather belt online in America?
AI named: Hanks Belts, Tanner Goods, Nicks Boots - where can I buy a school bag online in the US that is made specifically for kids?
AI named: Pottery Barn Kids, Lands' End, JanSport - where can I find the best deals on leather goods online in America?
AI named: Coach Outlet, Kate Spade Outlet, Michael Kors Outlet - where in the US can I buy a backpack online with a hassle-free return policy?
AI named: Zappos, Nordstrom, REI - where is a good place online to buy a genuine leather tote bag in the US?
AI named: Cuyana, Leatherology, Portland Leather Goods - where should I shop online for luggage in the United States?
AI named: Nordstrom, Macy's, Bloomingdale's - where should a first-time leather goods buyer shop online in the US?
AI named: Leatherology, Bellroy, Coach - which American online store always has a wide selection of travel bags in stock?
AI named: eBags, Zappos, REI - which American online store focuses specifically on luggage and travel bags instead of selling everything?
AI named: eBags, Luggage Pros, Luggage Online - which American online store gives you the most value for money on handbags?
AI named: Coach Outlet, Nordstrom Rack, Quince - which American online store is reliable for buying a messenger bag?
AI named: Timbuk2, REI, Nordstrom - which American webshop has a good reputation for selling leather goods?
AI named: Saddleback Leather Co., Frank Clegg Leatherworks, Leatherology - which American webshop specializes in professional leather goods for lawyers or executives?
AI named: Korchmar, McKlein USA, Saddleback Leather - which American website has the best return policy for luggage?
AI named: Costco, Zappos, Away - which American website is the best place to buy a handbag online?
AI named: Nordstrom, Fashionphile, Saks Fifth Avenue - which American website is the cheapest place to buy a genuine leather briefcase online?
AI named: Amazon, Walmart, Sierra - which US online shop can I trust for purchasing a leather crossbody bag?
AI named: Nordstrom, Coach Outlet, Coach - which US online store sells bags specifically designed for outdoor and hiking use?
AI named: REI Co-op, Backcountry, Osprey - which US online store ships handbags the fastest?
AI named: Amazon, Nordstrom, Macy's - which US online store specializes in bags for frequent business travelers?
AI named: eBags, Briggs & Riley, TUMI - which US webshop has the best warranty on leather bags?
AI named: Saddleback Leather, Popov Leather, Frost River - which US webshop has the lowest prices on luggage sets?
AI named: Walmart.com, Amazon.com, Macy's - which US webshop sells reliable travel bags?
AI named: REI, Travelpro, Briggs & Riley - which US website can I trust to buy a designer-style handbag?
AI named: Nordstrom, Saks Fifth Avenue, Neiman Marcus - which US website offers the best guarantee when buying a leather suitcase online?
AI named: Saddleback Leather, Briggs & Riley, Satchel & Page - which US website sells affordable leather wallets without sacrificing quality?
AI named: Saddleback Leather, Leatherology, Portland Leather Goods
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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