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duluthpack.com in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is duluthpack.com named? This is the answer from our latest monthly measurement, October 2026.

#14

of 37 stores measured

2/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around duluthpack.com

#12	coronadoleather.com	3/35
#13	Kate Spade Outlet	3/35
#14	duluthpack.com	2/35
#15	Main Street Forge	2/35
#16	Rebag	2/35

See the full ranking for Bags and leather goods

What AI says about duluthpack.com

“Best Heritage / Outdoor Style: [Duluth Pack](https://www.duluthpack.com/)”

Gemini, asked: which US webshop has the best warranty on leather bags?

“| | Duluth Pack, [duluthpack.com](https://duluthpack.com) | Hard-wearing outdoor, canvas-and-leather bags | $$–$$$ | Made in Minnesota.”

ChatGPT, asked: I only know the big department store websites, which smaller American online store sells quality leather bags?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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