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JanSport in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is JanSport named? This is the answer from our latest monthly measurement, October 2026.

#18

of 37 stores measured

3/35

buying questions where AI names it; the category median is 2

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around JanSport

#16	Rebag	2/35
#17	Timbuk2	2/35
#18	JanSport	3/35
#19	Popov Leather	3/35
#20	billykirk.com	2/35

See the full ranking for Bags and leather goods

What AI says about JanSport

In the 3 answers that name JanSport, AI mentions: low prices (1x), trusted (1x), wide range (1x).

“Best for: Everyday backpacks, school bags, lifestyle, and entry-to-mid-tier outdoor brands (The North Face, Herschel, Fjällräven, JanSport, Dakine).”

Gemini, asked: where in the US can I buy a backpack online with a hassle-free return policy?

“JanSport, https://www.jansport.com Offers smaller “kids” and youth backpack styles as well as classic school backpacks.”

ChatGPT, asked: where can I buy a school bag online in the US that is made specifically for kids?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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