#2
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The index › the United States › Bags and leather goods › REI
REI in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy bags and leather goods, is REI named? This is the answer from our latest monthly measurement, November 2026.
8/35
buying questions where AI names it; the category median is 3
6
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around REI
See the full ranking for Bags and leather goodsWhat AI says about REI
In the 13 answers that name REI, AI mentions: trusted (4x), low prices (3x), premium (2x).
“| | Outdoor/adventure travel | REI, Patagonia, Osprey, Eagle Creek | Better for duffels, wheeled gear bags, backpacks, and rugged travel.”
ChatGPT, asked: where should I shop online for luggage in the United States?
“Known for curved, reinforced corners, unique colors, and integrated ejectable battery banks.”
Gemini, asked: where should I shop online for luggage in the United States?
“Best overall US website: [REI.com](https://www.rei.com/) For most people, REI is the best place to buy a backpack online because it has: - Strong selection of reputable brands: Osprey, Patagonia, Deuter, The North Face, Cotopaxi,...”
ChatGPT, asked: what is the best US website to buy a backpack online?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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