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Columbia in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy children's clothing, is Columbia named? This is the answer from our latest monthly measurement, October 2026.

#21

of 53 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Columbia

#19	Under Armour	3/35
#20	Little English	2/35
#21	Columbia	1/35
#22	Gap Factory	1/35
#23	Goumi Kids	1/35

See the full ranking for Children's clothing

What AI says about Columbia

“Brands: Nike, Levi's, Columbia, Ralph Lauren, Tea Collection.”

Gemini, asked: where can I buy kids clothes online and get them delivered within two days in the US

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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