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Under Armour in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy children's clothing, is Under Armour named? This is the answer from our latest monthly measurement, October 2026.

#19

of 51 stores measured

3/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Under Armour

#17	J.Crew Factory	4/35
#18	Kate Quinn	4/35
#19	Under Armour	3/35
#20	Little English	2/35
#21	Columbia	1/35

See the full ranking for Children's clothing

What AI says about Under Armour

“Why It’s Great: While known for shoes, Zappos carries a massive selection of kids’ clothing (Nike, Under Armour, Levi’s, The North Face).”

Gemini, asked: where can I buy children's clothing online in the US with free and easy returns

“Brands to look for: Carter’s (including their exclusive "Simple Joys by Carter's" line), The Children’s Place, Amazon Essentials, Burt's Bees Baby, and major sportswear brands (Nike, Under Armour).”

Gemini, asked: where can I buy kids clothes online and get them delivered within two days in the US

“[Under Armour](https://www.underarmour.com) & [Nike](https://www.nike.com):”

Gemini, asked: where can I buy clothes online for plus-size children in the US

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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