KRILLO

The index › the United States › Clothing › Backcountry

Backcountry in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Backcountry named? This is the answer from our latest monthly measurement, November 2026.

#25

of 126 stores measured

2/35

buying questions where AI names it; the category median is 0

0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Backcountry

#23Urban Outfitters Home3/35 #24Anthropologie2/35
#25Backcountry2/35
#26Duluth Trading Co.2/35 #27Eileen Fisher Renew2/35
See the full ranking for Clothing

What AI says about Backcountry

In the 2 answers that name Backcountry, AI mentions: premium (1x).

“Backcountry sale section, Useful for premium outdoor brands, especially at season end.”

ChatGPT, asked: Where can I find the best deals on clothing online in the United States?

“Examples: REI, Lululemon, Nike, Adidas, Athleta, Patagonia, Outdoor Research, Backcountry.”

ChatGPT, asked: I usually just go to big general marketplaces for clothes but where else can I buy clothing online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

Follow this rank

Get an email when Backcountry moves up or down in the next measurement. Free, one click to stop.

Is this your store?

See the buying questions where AI names someone else instead of you, and what to change. Free, no account.

See the questions I lose

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.