Best online stores for clothing in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Revolve revolve.com |
6 / 35 +6 | 4 |
| 2 |
Huckberry huckberry.com |
3 / 35 +3 | 2 |
| 3 |
Kohl’s kohls.com |
8 / 35 +8 | 1 |
| 4 |
The RealReal therealreal.com |
4 / 35 +4 | 1 |
| 5 |
Torrid torrid.com |
4 / 35 +4 | 1 |
| 6 |
Gap Factory gapfactory.com |
3 / 35 +3 | 1 |
| 7 |
American Giant americangiant.com |
2 / 35 +2 | 1 |
| 8 |
Sid Mashburn sidmashburn.com |
1 / 35 +1 | 1 |
| 9 |
Athleta athleta.gap.com |
8 / 35 +8 | 0 |
| 10 |
Shopbop shopbop.com |
6 / 35 +6 | 0 |
| 11 |
JCPenney jcpenney.com |
5 / 35 +5 | 0 |
| 12 |
Aerie aerie.com |
3 / 35 +3 | 0 |
| 13 |
Forever 21 forever21.com |
3 / 35 +3 | 0 |
| 14 |
Hollister hollisterco.com |
3 / 35 +3 | 0 |
| 15 |
Lane Bryant lanebryant.com |
3 / 35 +3 | 0 |
| 16 |
Anthropologie anthropologie.com |
2 / 35 +2 | 0 |
| 17 |
Calvin Klein calvinklein.us |
2 / 35 +2 | 0 |
| 18 |
Duluth Trading Co. duluthtrading.com |
2 / 35 +2 | 0 |
| 19 |
Eddie Bauer eddiebauer.com |
2 / 35 +2 | 0 |
| 20 |
Eileen Fisher Renew eileenfisherrenew.com |
2 / 35 +2 | 0 |
| 21 |
Marine Layer marinelayer.com |
2 / 35 +2 | 0 |
| 22 |
MeUndies meundies.com |
2 / 35 +2 | 0 |
| 23 |
Theory theory.com |
2 / 35 +2 | 0 |
| 24 |
cuyana.com cuyana.com |
1 / 35 +1 | 0 |
| 25 |
eshakti.com eshakti.com |
1 / 35 +1 | 0 |
| 26 |
Indochino indochino.com |
1 / 35 +1 | 0 |
| 27 |
Lulus lulus.com |
1 / 35 +1 | 0 |
| 28 |
Made Trade madetrade.com |
1 / 35 +1 | 0 |
| 29 |
NYDJ nydj.com |
1 / 35 +1 | 0 |
| 30 |
Princess Polly princesspolly.com |
1 / 35 +1 | 0 |
| 31 |
Rothy's rothys.com |
1 / 35 +1 | 0 |
| 32 |
SSENSE ssense.com |
1 / 35 +1 | 0 |
| 33 |
TeePublic teepublic.com |
1 / 35 +1 | 0 |
| 34 |
The Armoury thearmoury.com |
1 / 35 +1 | 0 |
| 35 |
UPS Store theupsstore.com |
1 / 35 +1 | 0 |
| 36 |
Threadless threadless.com |
1 / 35 +1 | 0 |
| 37 |
Title Nine titlenine.com |
1 / 35 +1 | 0 |
| 38 |
Tommy John tommyjohn.com |
1 / 35 +1 | 0 |
| 39 |
True Classic trueclassictees.com |
1 / 35 +1 | 0 |
| 40 |
Woman Within womanwithin.com |
1 / 35 +1 | 0 |
In the top 10? Share it: LinkedIn · download the image
Category median: named in 0 of 35 questions (the middle store of all 141 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 101 stores were named in none of these questions.
This ranking covers the 141 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
28 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Poshmark Platform |
18 of 70 | AI sends shoppers there. Check whether you can be listed. |
| eBay Platform |
14 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Depop Platform |
10 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Amazon Fashion Platform |
6 of 70 | AI sends shoppers there. Check whether you can be listed. |
| TikTok Community |
5 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Instagram Community |
4 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| ThredUp Platform |
4 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- Are there any smaller American clothing websites I should try instead of the big department store sites?
AI named: Macy's, Nordstrom, American Giant - I usually just go to big general marketplaces for clothes but where else can I buy clothing online in the US?
AI named: Nordstrom, Macy’s, Bloomingdale’s - What is the best American online store to buy a complete wardrobe?
AI named: Nordstrom, Macy's, Target - Where can I buy affordable men's dress shirts online in the US?
AI named: Uniqlo, Charles Tyrwhitt, J.Crew Factory - Where can I buy business casual clothes online from a dependable US retailer?
AI named: Nordstrom, Banana Republic, J.Crew - Where can I buy cheap but decent quality clothing online in the US?
AI named: Old Navy, Target, Uniqlo - Where can I buy clothes online in the US and return them for free if they don't fit?
AI named: Zappos, Nordstrom, Walmart - Where can I buy clothes online in the US with a satisfaction guarantee?
AI named: L.L.Bean, Duluth Trading Co., REI - Where can I buy everyday outfits online in the United States?
AI named: Old Navy, Target, Uniqlo - Where can I buy women's clothing online from a trustworthy US store?
AI named: Nordstrom, Macy’s, J.Crew - Where can I find a trustworthy American online store that sells plus-size clothing?
AI named: Universal Standard, ELOQUII, Torrid - Where can I find the best deals on clothing online in the United States?
AI named: Nordstrom Rack, Saks OFF 5TH, J.Crew Factory - Where can I order clothes online in the US and get them delivered within two days?
AI named: Amazon Fashion, Target, Walmart - Where can I safely order clothes online in the US without getting scammed?
AI named: Target, Walmart, Macy’s - Where can teenagers shop for trendy clothes online in the United States?
AI named: ASOS, PacSun, Brandy Melville - Where do most Americans shop for clothes online these days?
AI named: Amazon, Walmart, Target - Where is the best place to buy clothes online in the US?
AI named: Nordstrom, Target, Old Navy - Where should a plus-size woman shop for clothes online in the US?
AI named: Universal Standard, ELOQUII, Torrid - Which American clothing store online ships the fastest to rural areas?
AI named: Amazon, Walmart, Zappos - Which American clothing website gives you the most for your money?
AI named: Old Navy, Costco, Nordstrom Rack - Which American online clothing store has been around the longest and is still dependable?
AI named: L.L.Bean, Brooks Brothers, Levi’s - Which American online clothing store has the easiest return policy?
AI named: Zappos, Nordstrom, Nordstrom Rack - Which American online clothing store is the most reliable?
AI named: Nordstrom, L.L.Bean, REI - Which American online store has a good reputation for selling casual clothing?
AI named: L.L.Bean, Lands’ End, Nordstrom - Which American online store is best for buying kids' clothing?
AI named: Target, Old Navy, Carter’s - Which American online store specializes in maternity clothing?
AI named: Motherhood Maternity, PinkBlush Maternity, A Pea in the Pod - Which American website should I use to shop for clothing online?
AI named: Nordstrom, Old Navy, Gap - Which US clothing webshop always has items in stock instead of showing out-of-stock messages?
AI named: Nordstrom, Old Navy, Gap - Which US clothing website has the best customer reviews?
AI named: Nordstrom, L.L.Bean, Zappos - Which US clothing website is best suited for tall men looking for the right fit?
AI named: American Tall, DXL, Eddie Bauer Tall - Which US clothing website offers the fastest shipping?
AI named: Amazon Fashion, Nordstrom, Target - Which US online clothing store sells the most affordable everyday outfits?
AI named: Walmart, Old Navy, SHEIN - Which US online store sells budget-friendly work clothes for women?
AI named: Old Navy, Target, JCPenney - Which US webshop is known for selling quality men's clothing?
AI named: Todd Snyder, J. Press, Buck Mason - Which specialized US online clothing store is a good alternative to large general retailers?
AI named: Universal Standard, Amazon, Walmart
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
Embed this ranking on your site
Paste this code in your article. It shows the top 5 and updates itself every month.
Your store not in a ranking?
Run the free check on your store. You will see straight away whether AI assistants can find and read it.
Free check