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Calvin Klein in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Calvin Klein named? This is the answer from our latest monthly measurement, October 2026.

#17

of 141 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Calvin Klein

#15	Lane Bryant	3/35
#16	Anthropologie	2/35
#17	Calvin Klein	2/35
#18	Duluth Trading Co.	2/35
#19	Eddie Bauer	2/35

See the full ranking for Clothing

What AI says about Calvin Klein

In the 2 answers that name Calvin Klein, AI mentions: low prices (1x), premium (1x).

“Macy’s & Kohl’s: While their physical footprints are shrinking, they still drive billions in online sales, especially for formal wear, workwear, and mid-tier legacy brands (like Ralph Lauren, Calvin Klein, and Tommy Hilfiger).”

Gemini, asked: Where do most Americans shop for clothes online these days?

“Brands: Everything from budget basics to high-end designer brands in the "Luxury Stores" section, plus Levi’s, Calvin Klein, and The Drop.”

Gemini, asked: Which US clothing website offers the fastest shipping?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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