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Marine Layer in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Marine Layer named? This is the answer from our latest monthly measurement, October 2026.

#21

of 141 stores measured

2/35

buying questions where AI names it; the category median is 0

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Marine Layer

#19	Eddie Bauer	2/35
#20	Eileen Fisher Renew	2/35
#21	Marine Layer	2/35
#22	MeUndies	2/35
#23	Theory	2/35

See the full ranking for Clothing

What AI says about Marine Layer

“Best for Modern "Frictionless" Returns: Stores using "Happy Returns" Many modern online-only retailers (like Everlane, Revolve, Marine Layer, and Gymshark) partner with a service called Happy Returns.”

Gemini, asked: Which American online clothing store has the easiest return policy?

“[Marine Layer](https://www.marinelayer.com) (Men & Women): A California-based B-Corp brand known for making some of the softest clothing on the market (they recycle old tees into their proprietary "MicroModal" fabric).”

Gemini, asked: Are there any smaller American clothing websites I should try instead of the big department store sites?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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