#1
of 126 stores measured
The index › the United States › Clothing › Nordstrom
Nordstrom in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy clothing, is Nordstrom named? This is the answer from our latest monthly measurement, November 2026.
23/35
buying questions where AI names it; the category median is 0
14
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Nordstrom
See the full ranking for ClothingWhat AI says about Nordstrom
In the 44 answers that name Nordstrom, AI mentions: service and advice (14x), low prices (12x), trusted (9x), quality (9x), premium (8x).
“For most shoppers in the U.S., Nordstrom is one of the best all-around places to buy clothes online because it has a wide range of brands and prices, solid customer service, easy returns, and good filters for size, fit, and occasion.”
ChatGPT, asked: Where is the best place to buy clothes online in the US?
“Nordstrom: Renowned for the best customer service and return policy in the retail industry.”
Gemini, asked: Where is the best place to buy clothes online in the US?
“For a reliable all-around American clothing website, use Nordstrom.com.”
ChatGPT, asked: Which American website should I use to shop for clothing online?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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