#11
of 30 stores measured
The index › the United States › Cookware › Backcountry
Backcountry in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy cookware, is Backcountry named? This is the answer from our latest monthly measurement, November 2026.
1/35
buying questions where AI names it; the category median is 1
1
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Backcountry
See the full ranking for CookwareWhat AI says about Backcountry
In the 2 answers that name Backcountry, AI mentions: premium (1x).
“For backpacking, look at REI, Backcountry, MSR, GSI, and Snow Peak.”
ChatGPT, asked: Where can someone who loves outdoor cooking buy camp cookware online in the US?
“[Backcountry](https://www.backcountry.com): Similar selection to REI, often with slightly better off-season sales and a wider inventory of lifestyle camp kitchen gear.”
Gemini, asked: Where can someone who loves outdoor cooking buy camp cookware online in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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