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Cabela’s in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy cookware, is Cabela’s named? This is the answer from our latest monthly measurement, November 2026.

#12

of 30 stores measured

1/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Cabela’s

#10Sam's Club3/35 #11Backcountry1/35
#12Cabela’s1/35
#13Home & Cook Sales1/35 #14Marshalls1/35
See the full ranking for Cookware

What AI says about Cabela’s

“For car camping and open-fire cooking, Cabela’s, Lodge, Walmart, and Campmor are particularly good choices.”

ChatGPT, asked: Where can someone who loves outdoor cooking buy camp cookware online in the US?

“[Cabela’s](https://www.cabelas.com) / [Bass Pro Shops](https://www.basspro.com): The best big-box retailers for traditional, heavy-duty car-camping cooking: think giant propane burners, cast-iron Dutch ovens, fish-fry setups, and...”

Gemini, asked: Where can someone who loves outdoor cooking buy camp cookware online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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