#3
of 30 stores measured
The index › the United States › Cookware › Costco
Costco in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy cookware, is Costco named? This is the answer from our latest monthly measurement, November 2026.
20/35
buying questions where AI names it; the category median is 1
8
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Costco
See the full ranking for CookwareWhat AI says about Costco
In the 26 answers that name Costco, AI mentions: premium (6x), quality (6x), low prices (4x), trusted (1x), fast delivery (1x).
“But the best place depends on what you’re buying: | Need | Best place | Why | |---|---|---| | Best all-around selection/service | Williams Sonoma | Premium brands, good assortment, sales, gifts/registry support | | Best value on premium...”
ChatGPT, asked: Where is the best place to buy cookware online in the US?
“Costco, Excellent value if you have a membership.”
ChatGPT, asked: Where can I buy a good set of pots and pans online?
“Costco, best for value bundles when available, especially stainless sets and Le Creuset promotions.”
ChatGPT, asked: What is the best American website to buy kitchen cookware from?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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