Best online stores for cookware in the US
35 buying questions · the United States · 2 assistants
| # | Store | Named | Recommended |
|---|---|---|---|
| 1 |
Sur La Table surlatable.com |
26 / 35 +26 | 8 |
| 2 |
WebstaurantStore webstaurantstore.com |
19 / 35 +19 | 8 |
| 3 |
Lodge Cast Iron lodgecastiron.com |
13 / 35 +13 | 4 |
| 4 |
All-Clad allclad.com |
13 / 35 +13 | 3 |
| 5 |
Cutlery and More cutleryandmore.com |
5 / 35 +5 | 3 |
| 6 |
Nordic Ware nordicware.com |
2 / 35 +2 | 1 |
| 7 |
Falk Culinair USA falkculinair.com |
1 / 35 +1 | 1 |
| 8 |
Home & Cook Sales homeandcooksales.com |
1 / 35 +1 | 1 |
| 9 |
Everything Kitchens everythingkitchens.com |
3 / 35 +3 | 0 |
| 10 |
Restaurant Depot restaurantdepot.com |
2 / 35 +2 | 0 |
| 11 |
Mauviel mauviel.com |
1 / 35 +1 | 0 |
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Category median: named in 0 of 35 questions (the middle store of all 23 stores we measured; +n is how many questions a store is above it).
Named means the store appeared in the answer. Recommended means the assistant clearly advised it. Being in a list is not the same as being advised, so we count them separately. The other 12 stores were named in none of these questions.
This ranking covers the 23 stores we measure in this category. That is not every store in the market.
The top 10, real questions with who AI named, the sites AI cites and how it describes #1. Free, by email.
Named is not recommended
Each dot is a store. Further right: named in more buying questions. Higher: recommended more often. Stores low on the right are known to AI but rarely the tip. That gap is what most stores can close.
Where AI sends shoppers
Review sites, comparison sites, marketplaces and communities that ChatGPT and Gemini mention in their answers in this category. Stores that are present and well reviewed there are easier for AI to recommend.
| Amazon Marketplace |
49 of 70 | AI sends shoppers there. Selling there too, or being clearly better on your own site, both help. |
| Instacart Platform |
4 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Shipt Platform |
3 of 70 | AI sends shoppers there. Check whether you can be listed. |
| DoorDash Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Uber Eats Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| eBay Platform |
2 of 70 | AI sends shoppers there. Check whether you can be listed. |
| Facebook Community |
1 of 70 | Be present there with useful posts or answers; AI repeats what people say. |
| Facebook Marketplace Platform |
1 of 70 | AI sends shoppers there. Check whether you can be listed. |
The questions we asked
Only the questions that could really name a store, because only those count. They are in the language of the market, because that is how shoppers there ask them.
- Are there any US cookware specialty stores online instead of just buying from a big department store?
AI named: Fante’s Kitchen Shop, The Wok Shop, Zabar’s - I only know the big general stores online, but which specialized American website sells cookware?
AI named: Williams Sonoma, Sur La Table, Crate & Barrel - What is the best American website to buy kitchen cookware from?
AI named: Williams Sonoma, Made In, All-Clad - Where can I buy a cookware set online in the US without spending too much?
AI named: Walmart, Target, Amazon - Where can I buy a good set of pots and pans online?
AI named: Amazon, T-fal, Cuisinart - Where can I buy a nonstick pan online and know it will be in stock right away?
AI named: Amazon, Walmart, Target - Where can I buy cookware online in the US and have it delivered within two days?
AI named: Amazon, Walmart, Target - Where can I buy pots and pans online in the US with free and easy returns?
AI named: Target, Walmart, Amazon - Where can I find a trustworthy American website to buy cookware sets?
AI named: Williams Sonoma, Sur La Table, Crate & Barrel - Where can I find the cheapest Dutch oven online in America?
AI named: Walmart, Amazon, Target - Where can someone who loves outdoor cooking buy camp cookware online in the US?
AI named: REI, Backcountry, Campmor - Where do I get the best bang for my buck when buying a frying pan online in the US?
AI named: Walmart.com, Costco.com, Wayfair - Where do most Americans buy their frying pans online?
AI named: Walmart, Target, Wayfair - Where in the US can I safely order a stainless steel pot online?
AI named: Heritage Steel, All-Clad, Made In - Where is a reliable place to order a cast iron skillet online in the US?
AI named: Lodge Cast Iron, Williams Sonoma, Sur La Table - Where is the best place to buy cookware online in the US?
AI named: Williams Sonoma, Costco, WebstaurantStore - Where should I shop online if I want to upgrade my cookware?
AI named: Made In, All-Clad, Heritage Steel - Where should a professional chef in the US shop online for high-end pots and pans?
AI named: JB Prince, Demeyere, Mauviel - Which American cookware website has the best deals and discounts?
AI named: Home & Cook Sales, Lodge Cast Iron, Heritage Steel - Which American online store delivers cookware the fastest?
AI named: Amazon, Walmart, Target - Which American online store focuses specifically on kitchen cookware instead of selling everything?
AI named: Cookware.com, Sur La Table, Cutlery and More - Which American online store has a good reputation for selling Dutch ovens?
AI named: Williams Sonoma, Sur La Table, Crate & Barrel - Which American webshop is best for buying pots and pans?
AI named: Williams Sonoma, Made In, All-Clad - Which American website offers the best warranty when you buy cookware?
AI named: Costco, All-Clad, Le Creuset - Which American website sells cookware at the lowest prices?
AI named: Walmart, WebstaurantStore, Target - Which American website specializes in cookware for home cooks who are just starting out?
AI named: Great Jones, Our Place, Caraway - Which US cookware website has the best return policy?
AI named: Our Place, Field Company, Misen - Which US online store gives the most value for money on pots and pans?
AI named: Costco, Walmart.com, WebstaurantStore - Which US online store has the most reliable stock of cast iron cookware?
AI named: Lodge Cast Iron, WebstaurantStore, Walmart - Which US online store is best for beginner cooks looking to buy their first cookware set?
AI named: Target, Walmart, Costco - Which US online store is best for people who want restaurant-grade cookware at home?
AI named: WebstaurantStore, Restaurant Supply, KaTom - Which US online store should I trust when buying a nonstick pan?
AI named: Costco, Williams Sonoma, Sur La Table - Which US website is a reliable place to buy bakeware?
AI named: King Arthur Baking Company, Nordic Ware, Williams Sonoma - Which online retailer in the US is known for selling quality woks?
AI named: The Wok Shop, Made In Cookware, Misen - Which online store in the US has the best selection of pots and pans?
AI named: WebstaurantStore, Williams Sonoma, Sur La Table
How to read this
This is a snapshot
AI assistants change their answers. This list is what came out on the date measured, not a judgement about the stores. We measure again every month.
What is not in it
No paid positions. A store cannot buy its way in, and the order follows from the answers alone.
Why not every question counts
If someone asks about a brand or for general information, no store appears in the answer, not even the best one. Those questions are left out of the count. How we measure.
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