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REI in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy cookware, is REI named? This is the answer from our latest monthly measurement, November 2026.

#15

of 30 stores measured

1/35

buying questions where AI names it; the category median is 1

1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around REI

#13Home & Cook Sales1/35 #14Marshalls1/35
#15REI1/35
#16Everything Kitchens3/35 #17Food523/35
See the full ranking for Cookware

What AI says about REI

“For backpacking, look at REI, Backcountry, MSR, GSI, and Snow Peak.”

ChatGPT, asked: Where can someone who loves outdoor cooking buy camp cookware online in the US?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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See the questions I lose

Is this your store and do you want it out of the index? Email hello@krilloai.com and we remove it the same day.