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Nordstrom in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy cosmetics and personal care, is Nordstrom named? This is the answer from our latest monthly measurement, November 2026.

#3

of 151 stores measured

12/35

buying questions where AI names it; the category median is 0

8

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around Nordstrom

See the full ranking for Cosmetics and personal care

What AI says about Nordstrom

In the 19 answers that name Nordstrom, AI mentions: service and advice (7x), trusted (3x), premium (1x).

“Best for Luxury & Legendary Customer Service: Nordstrom”

Gemini, asked: where is the best place to buy skincare products online in the US?

“[Nordstrom](https://www.nordstrom.com): Legendary customer service, free shipping and free returns on almost everything, and a fantastic beauty counter selection (Tom Ford, Dior, Westman Atelier, Bobbi Brown).”

Gemini, asked: where can I buy high-quality makeup online in the United States?

“Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, Excellent for luxury brands, gift sets, exclusive releases, and reliable authenticity.”

ChatGPT, asked: where is a good place to buy perfume and fragrance online in America?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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