#1
of 142 stores measured
The index › the United States › Cosmetics and personal care › Target
Target in the Krillo Index
When shoppers in the United States ask ChatGPT and Gemini where to buy cosmetics and personal care, is Target named? This is the answer from our latest monthly measurement, November 2026.
24/35
buying questions where AI names it; the category median is 0
12
questions where AI recommends it outright
Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.
Around Target
See the full ranking for Cosmetics and personal careWhat AI says about Target
In the 40 answers that name Target, AI mentions: low prices (21x), trusted (6x), fast delivery (2x), premium (2x), quality (2x).
“Target / Walmart (sold and shipped by the retailer), Best for affordable basics such as CeraVe, Vanicream, Cetaphil, Differin, Neutrogena, The Ordinary, Eucerin, and some Korean skincare.”
ChatGPT, asked: where is the best place to buy skincare products online in the US?
“Best for Drugstore & Affordable Basics: Target”
Gemini, asked: where is the best place to buy skincare products online in the US?
“Other strong options depending on what you need: | Best for | Where to shop | Why | |---|---|---| | Broadest mainstream selection | Ulta | Drugstore through salon brands, styling tools, frequent promotions | | Prestige/salon-oriented...”
ChatGPT, asked: where should I shop online for hair care products in the US?
Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.
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