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The index › the United States › Cosmetics and personal care › Buying question

where is a good place to buy perfume and fragrance online in America?

We asked ChatGPT and Gemini this exact question in October 2026, as a shopper in the United States would. These are the stores they named, most named first.

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The stores AI named

  1. Sephora
  2. Ulta Beauty
  3. Nordstrom
  4. Saks Fifth Avenue
  5. Neiman Marcus
  6. Bloomingdale’s
  7. Chanel
  8. Dior
  9. Le Labo
  10. Byredo
  11. Luckyscent
  12. Scent Split
  13. The Perfumed Court
  14. FragranceNet
  15. FragranceX

From our monthly measurement for cosmetics and personal care in the United States. Marketplaces and platforms are left out. AI answers change; this is a snapshot, not an endorsement. How we measure.

See the full ranking for cosmetics and personal care ›

Other questions shoppers ask

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