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FAO Schwarz in the Krillo Index

When shoppers in the United States ask ChatGPT and Gemini where to buy educational toys, is FAO Schwarz named? This is the answer from our latest monthly measurement, October 2026.

#27

of 50 stores measured

1/35

buying questions where AI names it; the category median is 1

questions where AI recommends it outright

Measured with ChatGPT and Gemini, the same questions for every store in this category, asked in the language of the market. Read how we measure.

Around FAO Schwarz

#25	Piccalio	2/35
#26	Sprout Kids	2/35
#27	FAO Schwarz	1/35
#28	Fun and Function	1/35
#29	HABA USA	1/35

See the full ranking for Educational toys

What AI says about FAO Schwarz

“Brands carried: PlanToys, Lalo, Tender Leaf Toys, and FAO Schwarz.”

Gemini, asked: where in the US can I order wooden toys online and return them easily if they're not right?

Quoted word for word from the answers in our measurement. What AI says about your store decides which buying questions it names you for.

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